“We connected right away”, says Björn Block from IKEA, part of the team that went knocking on Sonos’ door. The shared values make the partnership easier, which isn’t to say it’s without challenges.
“There’s always a tension when you are two likeminded organisations, that still have different point of views regarding the final execution”, says Patrick Murray, Senior Director Global Business Development at Sonos.
But, friction is also part of the process.
“We challenge and stretch each other – and in the end, great things happen. Sometimes 1 plus 1 definitely equals 3”, says Patrick.
SYMFONISK WiFi bookshelf speaker is one of the products from the collaboration. It can be mounted on the wall – or stand – horizontally and vertically, and works just as great tucked away or as a centrepiece in the room. And it’s as simple to use as the rest of the Sonos family.
Through the development, Sonos has made sure that the sound quality lives up to their high standards. In many ways it’s a perfect match, solid home furnishing knowledge with deep sound expertise. The best of two worlds to make good sound available for many people.