Despite being firmly grounded in the science of play, the design process was as playful as the products themselves. Each designer was asked to start in the everyday activity where they get lost in the moment and simply have fun – and to create items that make people smile. “To me, playfulness is a way of looking at life that boosts creativity and makes me believe that everything is possible. I won’t ever allow my inner child to grow up”, says Marta Krupinska, one of the designers behind the collection.
More from the GREJSIMOJS collection
GREJSIMOJS Room divider, yellow/grey, 190x120 cm
Price £ 39/pack
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GREJSIMOJS
706.031.82This versatile room divider in durable felt material, of which at least 50% is recycled plastic, gives you endless possibilities to create a room within a room – for play, privacy or cosiness.
DesignerJohanna Jelinek
More information
With the GREJSIMOJS collection, we want to inspire play and togetherness. The products bring out the playfulness in everyone – of all ages, across the home and every day.
With a room divider, siblings can have their own, private spaces even when they share a room.
A room divider can create an area for boisterous play, offer privacy around the desk, add a snug feel by the head of the bed or act as a decorative backdrop that frames part of the room.
The door, the holes and the possibility to fold the divider mean that it can be positioned and used in many ways.
Designer
Johanna Jelinek
Reviews
Amazing !Anonymous reviewerOne of the best products from ikea that ive had in a while .I was in 2 minds about its play value and cost but my 5 year old loves it..she has divided off a section of the lounge and is currently using it with the 3 grejsimojs floor cushions and her teddies to play schools. She has been playing with it since getting in from school 3 hours ago..perfect for little ones who prefer imaginative play and i love that it folds up and slides straight under the backsalen sofa . Definatley worth the money. Very sturdy. She has been in and out the door and ordering her dinner through the windows and it hasnt fallen. I like that you can make any size by folding it roind on it self or angling as a room divider for a bigger play area
Fun divider for use in imaginative playAnonymous reviewerBought this as a childminder. Perfect size for the under 5's. They have loved using it as their house and castle. I like that the material is lightweight and they can't hurt themselves on the door, but this does make it slightly wobbly/easy for them to knock. Could maybe do with a support of some sort to make it more sturdy when kids are going in and out of the door. Personally I don't like the round 'window' holes as kids want to put their heads in them (naturally) and this would make it fall, I've left the felt circles in for now
Cosy reading corner Anonymous reviewerWe have a open plan kitchen diner/ play area. With this it makes such a cosy reading area and kids love that they are “hiding” away.
Customer reviews
4.7Average rating
6Reviews
My kids love it!
This is a super cool sturdy felt fort. My kids instantly started playing. The material makes it easy to drape a blanket over the top for a roof. If you got two you could make a pretty big space! Anonymous reviewer, United States
4.7Average rating
6Reviews
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Story
Let your home come out and play
What happens when a bunch of designers come together for a deep dive into the world of play and playfulness? First of all, they have a lot of fun. Secondly, they create a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffes, and much more – made to spark more play, every day, across the home.
"More and more parents recognise the importance of play for their children’s happiness and wellbeing – and want to play more with their kids. GREJSIMOJS collection is based on those insights”, says development leader Karin Blindh Pedersen.
Mission: Make people smile
3, 116, or anywhere in between? Perfect!
The items in GREJSIMOJS span from colourful and bold to sleek and neutral. Combining fun and function, they make it easier to get the play going, whether you go all in or prefer hiding the playfulness in plain sight. And not only do they inspire to play across the whole home – they inspire everyone to unleash their playfulness. So are you 3, 116 or anywhere in between? GREJSIMOJS is for you.