FRAKTA. Bringing your things home safely for 30 years.
We always knew it was a piece of art. Now on display in the Groninger Museum.
We were of course convinced of this masterpiece for some time, but now the blue FRAKTA bag is also officially a museum piece. The bag became world famous after Van Gogh's stolen painting the Lentetuin was returned in it. Now the Lentetuin can be admired again in the Groninger Museum - with the blue bag at his side, of course.
That is why we are organising various fun activities, competitions and more.
Family discount on entrance tickets | IKEA Family discounts | Activities IKEA Groningen
Groninger Museum x IKEA
The new exhibition will start on March 29, 2024: 150 years of Groninger Museum - Behind the scenes. Here you can not only admire Van Gogh's the Lentetuin and our iconic FRAKTA bag, but you can also learn more about everything else involved in an art exhibition. How is a collection formed? How are works of art preserved? What has changed compared to the past?
25% IKEA Family discount on Groninger Museum tickets
As an IKEA Family member you get a temporary 25% discount on Groninger Museum tickets*. Order your tickets online and use the code IKEAKORTING.
The discount is only valid on presentation of your (digital) IKEA Family card, so make sure you have it with you when you go to the museum. Our tip? Download the IKEA App so that you always have your digital IKEA Family card within reach.
*Discount only valid on presentation of a (digital) IKEA Family card. Limited validity from March 29 to April 30. Children under 18 always receive free admission.
The story of the iconic FRAKTA bag
From day one, a permanent team of Swedish designers designs all IKEA products. Swedish brother and sister Knut and Marianne Hagberg joined the IKEA design team in 1979 and continued to work at the store for 41 years. In total, they designed more than 2.100 products together – no IKEA designer could match them. Their most famous design is the blue FRAKTA bag.
The origin of the FRAKTA bag dates back to the 80s?
We found someone at the office who weighed about 50 kilos and asked them to stand in the bag, Lars Göran remembers. I took one handle and Ingvar took the other. We lifted the bag up, and it didn’t break!”
Sten LundénFormer assistent to IKEA founder Ingvar Kamprad, 1986
More than a bag
Nowadays, most people have one or more of these blue classics, and they are used in all kinds of different ways. It was originally made to provide IKEA customers with a reliable bag to carry their new stuff home in. Since then, millions of people have come up with imaginative ways to use FRAKTA. Apple pickers and recycling collectors, parents with young children, football coaches – the list is endless. And it can carry heavy loads – FRAKTA does after all mean ‘to freight’ in Swedish.
Bring out the artist in you at IKEA Groningen
We are organizing various activities to celebrate the exhibition. Where else than IKEA Groningen?
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