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IKEA + Annie Leibovitz

At IKEA, our Life at Home Report found that nearly half of people feel that their life at home isn’t regularly shown in the media.

We believe that everyone deserves to be seen. So, we set out to change that view. Through our first Artist in Residence programme with Annie Leibovitz, we used masterful photography to represent people in their homes around the world.

Four people sits in a room filled with furnishings and look straight into the camera.
Four people sits in a room filled with furnishings and look straight into the camera.
Go inside the homes

Life at Home

Alongside iconic American photographer, Annie Leibovitz, we visited people in seven different countries to produce a series of portraits that shine a light on the nuances of life at home. 

No sets or stylists, just real people and real lives - a collection of 25 unique homes and stories from around the world.

Go inside the homes
Watch the videos

Behind the scenes with Annie Leibovitz

We open the door for a closer look as Annie Leibovitz captures the realities of life inside 25 homes.

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Introducing Annie Leibovitz

Get to know the iconic photographer, Annie Leibovitz, who revolutionised the genre of portrait photography. 

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See the photos

The Mentorship with Annie Leibovitz

The Mentorship is part of a programme of activities with the first IKEA Artist in Residence: Annie Leibovitz. Six aspiring photographers from around the world were given a unique assignment to capture images based on insights from the Life at Home Report.

Follow their journey, read their stories, and experience their photography.

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Inspired by the Life at Home Report

Our Life at Home Report found that nearly half of people feel that their life at home isn’t regularly shown in the media. In France, the figure is 41%, while in the United States, 56% of people feel under-represented.

Explore the Life at Home Report
A woman stands outside her home and leans against the door in profile.
A guy sits on a carpet in his home full of decor and looks sideways.
Explore the Life at Home Report