IKEA Family HUS STORY
A visit with Giada and Luca
«Modern Scandinavian and fairly minimalistic, very «lagom» – which is a word that describes a Swedish philosophy that promotes finding a balance in life and paring things down to the essentials.»
Giada is training to become an interior designer. Her friend Luca works in the public transport sector. These two 30-year-olds live in an attic flat in Locarno.
Their own flat is also where they experiment. As an up-and-coming interior designer, Giada values smart storage spaces – and lively accessories.
Giada, you and Luca live together in a beautiful, very special house in Locarno. What do you like best about it?
The light, the exposed beams, the niches, the second storey hidden under the roof and the terrace that gives us a view of the lake. What fascinates me most, though, is its character. We’ve been told that this house used to be a film spool factory and then a hotel before becoming a residential building.
How would you describe your style?
Modern Scandinavian and fairly minimalistic, very «lagom» – which is a word that describes a Swedish philosophy that promotes finding a balance in life and paring things down to the essentials. I like it when everything has its place: either smartly stowed away or attractively put on display.
Do you have a favourite IKEA product?
I like a lot of IKEA’s products. I think the MALM series is fantastic. With it, you can create a simple, harmonious bedroom. And our VALLENTUNA sofa has saved us on some of Locarno’s tropical nights, as we were able to escape from our attic bedroom into the cooler living room.
Do you have a personal furnishing tip for IKEA Family members?
If you ask me, creating flexible areas that adapt to meet everyday needs – and unexpected needs from time to time as well – is extremely smart. Plus, I like switching out a few of the elements depending on the season and my mood: the small details have a huge impact! I highly recommend a book called “Apartment Therapy”. Taking care of the place you live in can be very healing. And do little things every once in a while to boost your sense of well-being, like buying fresh flowers , lighting candles or baking a cake.
What do you consider an indispensable part of any visit to an IKEA store?
Trying out the furniture! (laughs) No, seriously. As a child, I think I only stayed in Småland once. Even back then, I found hiding in the wardrobes and cabinets on display much more exciting. Actually, I’d still love to do that today, but I limit myself to opening all of the drawers. Luca would probably prefer staying in Småland. Since he’s too big for that, he tries out all of the sofas while he waits for me. Now that’s true love! (laughs)
You’re participating in the “Interior Design Development Programme”, which is a collaborative effort between IKEA and Zurich University of the Arts. What have you learned from this programme?
I earned my degree in communication science and then spent the last year doing freelance work. Since I had a lot of time on my hands, I started arranging our flat. For me, it was an extremely interesting project that was also a lot of fun. I often wondered what a perfect job might be for a creative person like myself. Then, when planning this HUS Story, I realised that my profile would actually be a good fit for IKEA. So, I took a look at the job descriptions and stumbled across this programme.
Could you tell us a bit more about it?
The IDDP is a pilot project offered by IKEA in cooperation with Zurich University of the Arts. Within the scope of this programme, nine new interior designers were trained over the course of a year. The training programme is divided into two components – one academic component (at Zurich University of the Arts) and one occupational component (at IKEA Dietlikon and Spreitenbach). At the end of the programme, we will all be part of the Communication and Interior Design team at one of Switzerland’s nine IKEA stores.
What do you like best about it?
For one thing, the diverse background of the participants. We inspire one another. For another, this programme offers us an opportunity to learn a lot in a very short period of time. And that motivates us to contribute new ideas.
What are your plans for after graduation?
My main goal is to learn how to translate my ideas into something that can improve our lives at home in a useful, interesting way. IKEA is an extremely fast-paced company. I’d also really love to have an opportunity to continue my involvement in a wide range of different projects and events.