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BLÅHAJ Soft toy, shark, 100 cm

Price $ 35

How to get it

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Help save the animals of the wild.

$1 donated to WWF-Australia for every soft toy purchased between 13 October - 30 November 2025.

Product features
  • Machine washable

Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 metres away.

Article Number103.735.89

Product details

Children tend to be fascinated by any story about sharks – one of the ocean's most terrifying predators. This blue shark is not dangerous at all, just soft to hug and safe to have by their side.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that they’re free from harmful chemicals.

Simple to keep clean and fresh since the soft toy can be machined washed at 40°C.

Designer

IKEA of Sweden

Article Number103.735.89

Materials and care

Material

Fabric:
100 % polyester
Filling:
100% polyester - hollow fibre (100% recycled)

Care

Machine wash, max 40°C, mild process.

Do not bleach.

Tumble drying, low temperature (max 60°C).

Do not iron.

Do not dryclean.

Safety and compliance

Recommended for ages from 18 months.

Measurements

  • Length: 100 cm

Packaging

BLÅHAJ

Article Number103.735.89
  • Width: 54 cm
  • Height: 23 cm
  • Length: 99 cm
  • Weight: 0.67 kg
  • Package(s): 1

Reviews

Masterpiece. Cuddly Masterpiece.LenniWhere to start? Blåhaj is perfect. Each and every individual atom in this gorgeous sharky holds more value to me than any mountain of riches that money could possibly buy. That’s right. There is not nearly enough money or gems or gold or silver on this godforsaken earth to stop me from snuggling this creature. Blåhaj truly is the magnum opus of all of humankind. This wonderful being of pure whimsy and lackadaisical joy brings me nothing but peace and comfort. Me and my thigh-highs are moving to Sweden.5
Review GraefitYES. A GIANT VERSION. THAT’S THE ONE. I GOT THE SMALL AND LARGE ONE TO GET A ARMY OF IKEA SHARK/BLÅHAJ. I <3 IKEA. IKEA FOR BREAKFAST, IKEA FOR LUNCH, IKEA FOR DINNER, IKEA FOR DESSERT. YOU WON’T STOP ME FROM A IKEA HAUL. I AM SOON TO BE THE IKEA QUEEN, A CHARMAN OF IKEA. (THIS IS A JOKE. I STILL HAVE THE PLUSHIES JUST ME BEING STUPENDOUS FOR HOW I LIKE IKEA. AND IF IKEA SEES THIS, JUST TO SAY THIS IS A JOKE NOT TO TAKE SERIOUSLY JUST SOME FUNNY/SILLY REVIEW BUT IKEA IS GREAT BUT EXPENSIVE)5
Soft & CuddlyReneeDaughter loves it - great value for the size of it.5
A Must Have For Shark FansKimMy daughter has been coveting this shark for a few years and I finally bought her one for her birthday. A super sized plushie, with the perfect hint of scariness these will keep the bogeyman at bay at night and is an ideal huggable.companion. Like all Ikea soft toys this presents remarkable value for the quality of the product. If you have a passion for underwater creatures then do yourself a favour and grab a Blahaj before he grabs you...5
YES, Just YESHarryIt is an amazing soft toy shark. Need I say more?5
loveRomyi have seven blahaj is love blahaj is life buy more blahaj5
THE purchase of all time 😍Rileyfunni blåhaj :35
:3Callom:35
BEST INVESTMENT OF MY LIFE!!!ValuedNothing is better than a massive soft shark next to you while you sleep. I have also gotten the baby shark and makes me feel safer than ever. Great pillow and only wants cuddles and kisses <3 Made me so much happier with my life -Ethan, 11 years old5
SharkKateSquishy.5
It’s perfectKyaIt’s perfect 5
Great experience at IKEA. The store was well-organized, staff were helpful, and the furniture was stylish and affordable. Definitely recommend!RuiLove this shark plush from IKEA! Super soft, cuddly, and bigger than I expected. Great quality and totally worth it!5
Absolutely amazingDeeganJust great quality and size5
blahajWeezerBlahaj is so cool. If you have blahaj you become more happy. Every trans person likes blahaj so if you have blahaj then trans people will like you.i love Blahaj5
A FEMBOY MUST HAVECarsonI love blahaj he's so silly and adorable!! Perfect for huggin :35
Jeff the SharkLaraMy daughter; who’s on the spectrum, loved his softness and Jeff is just the right size for her to cuddle as she falls asleep. 5
Toy shark KellieI have brought this for my 6 year old daughter and she totally loves it and she loves playing with it and using it for a pillow to5
wuv it Marcusblahaj was soooo fluffy and cuddly, it makes for a great sleep helper when you can not fall asleep, slept so much better since it had arrived. not to mention that it cures your loneliness if you feel lonely at home 5
Big Shark Great value AmyBig shark. Great value. Excellent quality. 5
Best friend TrinityBest friend to Djunkelskog and amazing little guy. He is extremely cuddly and friend shaped, highly recommend as he is great quality and full of love 5

Customer reviews

4.9Average rating
2606Reviews
BLÅHAJ Soft toy, shark, 100 cm

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.

Learn more

Quality

Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.

Function solution

Soft toys to hug, again and again

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.

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