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Toys & play

There’s nothing complicated about play. The only energy needed is your child’s (and there’s plenty of that!). Our safe and fun children's toys motivate kids to develop fine motor skills, social skills and logical thinking through role play, imagination, creativity and movement.

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Red felt toy shopping basket with blue handle, filled with colourful plush food items.Child holds fabric pineapple with play food set. Includes beets, fish, cheese, sausages, bread, & shopping basket.
Soft toy veggies in basket, bright colours, plush material, fun shapes, ideal for play.Child plays with fabric veggies, placing them in basket, promoting play & motor skills.
GREJSIMOJS Balance board for children, woodFamily playing with greejimojs balance board near couch and window, greenery in background.
LILLABO wooden train set with tracks, cars, buildings, and trees. Colourful and detailed toy for imaginative play.Young girl playing with wooden train set on rug, featuring tracks, buildings, and a tunnel.

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The MÅLA easel, a kid-friendly art stand. Its wooden with red accents, standing upright with a white surface for drawing.Two kids use a MÅLA easel; one draws while the other observes. The easel has black and white boards for art and learning.

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The DUKTIG kids kitchen set, light wood and white, integrated sink, stove with lights, microwave, adjustable legs, promoting imaginative play.DUKTIG kids kitchen, white. Includes sink, stove, and storage, ideal for play.

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DUKTIG kids kitchen set. Stainless steel, 4 accessories. Pretend play.A girl in a white shirt plays with stainless steel toy cookware, holding a pots lid.

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A roll of beige MÅLA drawing paper, neatly coiled, on white background.A child stands at an adjustable wooden art easel, pulling out a large roll of drawing paper from a dispenser at the top, ready to create artwork.
Example: blue and green childrens play tunnel, cylindrical shape.Blue ikea tunnel for kids play, stripes, rug, toys near window.
LILLABO green toy parking garage with wooden car, helicopter on top, 3 levels, numbered 1-3.LILLABO Garage with car and helicopter, multicolour
Colourful DUKTIG kids tea set with pastel cups & saucers, promoting play & fine motor skills.A young girl plays with a tea set, pouring tea into a cup.
MÅLA set foldable craft houses, trees, and buildings. In monochrome, ideal for colouring. Made from paperboard. Assembles into a mini village.Person in green sweater colouring large paper house with markers. Many colourful markers and cut-out shapes surround them.
Three colourful circular cushions stacked; pastel pink on bottom, blue middle, green top; recycled polyester.GREJSIMOJS Floor cushion, set of 3, stackable/multicolour
A red and pink foldable gym mat for children. Its soft, made of recycled polyester and polyethylene foam, and designed for safety and fun.Kids playroom with red and pink PLUFSIG mats, perfect for somersaults. Soft foam inside, folds flat; grey walls, large window, white radiator.
More optionsPLUFSIG
Five black kitchen tools, including spatulas, tongs, ladle, and whisk, arranged neatly on a white background.A child holding a toy spatula and surrounded by a toy kitchen utensil set, including a ladle, tweezers, and whisk on a table.
DJUNGELSKOG plush orangutan, brown, soft recycled polyester, huggable, smiling face, long arms and legs, sitting pose.Kids room with blue walls, zebra pillow bed, orange monkey toy, shelf with drawings, lamp, DJUNGELSKOG decor.
Four assorted toy vehicles, yellow, red, white, and green, crafted from plastic and wood, arranged in a row, perfect for childrens play.LILLABO 4-piece vehicle set, sports car/school bus recycling truck/police car/multicolour
Wooden light-colored kids doll bed with colourful printed mattress and pillow.Kids room with blue walls, DUKTIG bed and teddy, white bed, lamp, books, toys.

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Large brown teddy bear, soft plush, sitting with arms open, made of polyester.Large brown plush bear seated among toys, larger than nearby books and chair, soft with open arms, ideal for cuddling.
BARKBORRE doc play set: medical bag, stethoscope, thermometer, hammer, monitor, sample, tongue depressor, chart.A childrens medical play set including a stethoscope, syringe, and other tools in a green bag for imaginative doctor role-play.
LILLABO wooden train tracks in natural light brown, featuring straight and curved pieces for building various designs.Wooden train track pieces, crafted from smooth beech, arranged neatly. Ideal for childrens play, promoting creativity and motor skills.
MÅLA drawing case: red, wood panel, white frame, zip, carry handle.Three people on a bench. A child draws in a blue MÅLA art case with pens and paper, a backpack nearby.
FJÄLLVRÅK colourful stacking block tower with wooden dice, vibrant multicolor blocks, square/rectangular shape, painted wood, fun design.Wooden block figure, multi-colored, standing.
A roll of SANDLÖPARE colouring paper featuring a detailed, blackline jungle scene; uncolored.SANDLÖPARE Colouring paper roll, savannah, 10 m

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Unleashing creativity with playful toys

Discover the joy and benefits of choosing the right playthings for your little ones, mixing personal development with pure fun.

Why are toys essential for child development?

Toys are the building blocks of your child's future. Engaging with toys sparks creativity and imagination, paving the way for cognitive and social skills. For toddlers, toys are more than mere amusement—they are tools that help them understand the world. Toddler toys designed for this age group focus on fine motor skill development and sensory exploration. Bright colours, interesting textures, and sounds stimulate their senses, while building blocks challenge their problem-solving skills.

What should I look for in children's toys?

When selecting children's toys, consider their educational value and how they align with your child's interests. Toys should be age-appropriate, safe, and durable. For younger children, look for toys that encourage interaction and physical play. As children grow, their toys should evolve with them. Older children benefit from more complex toys, such as various family games or building blocks that foster creativity, strategic thinking and cooperation.

The power of play: encouraging lifelong learning

Toys are a child's first introduction to learning through play. They offer a unique opportunity to develop essential life skills in a safe and controlled environment. By role-playing with plushies or similar toys, children learn empathy and social roles. Colouring books and arts & craft allow them to express themselves and develop their artistic talents. The key is to provide a variety of toys that cater to different developmental stages and learning styles.

Choosing the right toys for your children is a delightful journey. Remember that the best toy is one that matches your child's developmental needs and unleashes their potential.