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IKEA Privacy Policy

This policy was last updated 10 September 2020

IKEA Pty Limited (ABN: 84006270757) (IKEA) is committed to the protection and privacy of any personal information that you may give us. We comply with the Privacy Act 1988 and the Australian Privacy Principles.

In this Privacy Policy we explain how we handle your personal information. We try to be clear in our explanation but if you have any questions after reading it please contact our Data Privacy Officer (contact details are below).

1. What is personal information and why do we ask for it?
‘Personal Information’ and ‘Sensitive Information’ have the same meaning as in the Privacy Act 1988. Personal information includes any information that can be used to personally identify you.

Personal information is used by IKEA to sell our goods and services, to improve our range, offerings, and employment opportunities. IKEA will link the personal information you provide across our digital services in order to provide you with a personal experience.

We will also use your information to track your behaviour on the IKEA website. This may include the products or pages you have viewed and/or the products in your online shopping cart. By doing this we can provide a browsing experience that is relevant to you, provide stock availability and when you have provided consent, send you marketing communication or specific offers based on your interests or online behaviour.

Sensitive information is collected by IKEA to offer our service of ‘Småland’, our children’s play area, where we need to know about any health issues so that we can care for your children in the best possible way. Other areas where we can collect sensitive information include incident reports where an injury has occurred or as part of a background checks a part of the employment process for certain positions. We will always securely handle and store this information when collected.

If we receive Personal information that IKEA has not asked for or we decide is not reasonably needed, we will aim to de-identify or delete this information to protect your privacy.

You are able to create a profile which enables you to purchase IKEA products and services without having to provide your personal information every time you shop online or in store with us.

If you have agreed we will send you information about products, services and offers that we think may be of interest to you. The methods of communicate we offer are via: email, SMS, phone calls, mobile applications, web, social media or via post. If you have told us that you prefer a way of us contacting you, we will try to use that method wherever possible.

Changing your preferences

You can “opt-out” of marketing communications at any time by replying in the same way that you received the communication, updating your IKEA Acocount online or by contacting the Data Privacy Officer (contact details below).

2. What personal information we collect
IKEA collects personal and sensitive information in the course of its everyday activities. IKEA will only collect such personal and sensitive information when necessary for one of our functions or activities.

Some examples of the types of information which we collect include:

  • names;
  • addresses;
  • telephone numbers;
  • email addresses;
  • dates of birth;
  • transaction history; and
  • If you are a candidate for employment, we can collect your resume, and other information as set out in our application or during our recruitment process. This data can include information relating to your employment history, working eligibility rights, and your referee details.
  • Device identification information when you use a computer, mobile phone, smartphone, tablet, or other device to access our IKEA digital services. This information can include session cookies, your device IMEI number, IP address or MAC address.
  • Demographic data from a third party (such as that we use to add to your IKEA Family account and online IKEA profile, and thereby learn more about your possible interests and tailor our communications to you accordingly.

3. How we collect your personal information
Personal information can be collected when you:

  • Register your details on our website via creating an IKEA Account, apps or kiosks;
  • Complete purchase orders requests or applications for our products or services (by phone, in person or electronically);
  • Communicate with us directly via our customer service centre, or via co-workers within our stores in relation to our products and services (in person, by email, telephone, direct mail or any other means);
  • After contacting our customer service centre, we send you a survey to gather feedback based on your experience and help with our co-worker training program. The survey will be linked to the interaction you had with the customer service centre.

  • Use our services such as:
  1. Småland,
  2. home delivery,
  3. kitchen planning,
  • Conduct certain types of transactions such as purchases, refunds;
  • Enter or interact with us during promotions, competitions, special events, or by using devices within our stores;
  • Subscribe to any of our membership programme i.e. IKEA Family, IKEA for Business;
  • Participate in surveys and other types of research;
  • Are a candidate for employment and complete forms in relation to recruitment and selection. We also collect information about you from your nominated referees where you have authorised us to do so.

When using the IKEA website we use ‘cookies’ to ensure that it acts as you’d expect. Cookies are small text files sent by us to your computer which we can refer to later. They can be either a ‘session’ or ‘persistent’ cookies and may use either JavaScript or Flash. Cookies help us make your website experience smooth and as relevant to you as possible.

For more information click here

4. Disclosure of information
IKEA will sometimes share relevant information with other companies that they need to carry out a service requested by you i.e. furniture delivery, benchtop services, warranty issues, etc.

When we share your information, the other company is only allowed to use your information to carry out the service which you have requested. They are required to follow the privacy laws and privacy guidelines and to take reasonable measures to ensure your Personal Information is secure.

IKEA does not sell Personal Information to any individuals, companies or groups. Personal Information we collect is only used for the purposes described in this privacy policy.

Personal and Sensitive Information is not disclosed to any other person except with your consent, at your direction, where we are required to by law or to any person authorised by such law (this may include the police service, or government departments or regulators within Australia in connection with law enforcement activities).

5. Third party web sites
Links to other company’s websites are provided to make things easier for you. If you use these links, you will leave the IKEA site. IKEA is not responsible for any of these sites, their content or their usage of your Personal Information.

6. Anonymity
IKEA respects the right for you to deal with us without identifying yourself and understands that you don’t have to give any information requested by us.

If you choose not to give us the information we have asked for, we will not be able to give you the goods or carry out services, particularly if the information is required by law.

7. Storage of information and cross-border data flows
Personal and Sensitive Information you provide is stored in both hard (i.e. paper based) and soft formats (i.e. IT based). Information is kept securely either on IKEA sites or on IKEA IT systems and only accessible by authorised staff.

IKEA makes reasonable efforts to destroy or de-identify personal information that is no longer needed.

Your Personal Information is sent to other companies within the Ingka Holding B.V. group (and their employees), our trusted third party service providers and our group companies and our franchisor, Inter IKEA Group (and their employees) who provide data storage and processing services, based in Australia or other countries such as Sweden, UK and Thailand. Where this happens, IKEA takes reasonable measures to make sure your personal information is secured in a way which complies with strict privacy and security standards, both while being sent and when it reaches its destination. We are committed to ensuring your Personal Information is secure and protected from misuse, interference, loss, unauthorised access, modification or disclosure.

8. Access, correction and sensitive information
You have a right to request access to all Personal Information that IKEA has about you. Access may be refused as per the exceptions outlined in the Australian Privacy Principles.

IKEA makes reasonable efforts to destroy or de-identify personal information that is no longer needed.

IKEA’s Data Privacy Officer (contact details below) should be contacted if you wish to access your information. IKEA will have to confirm your identity before allowing access to the information. Access will generally be granted within 30 days of a written request being received by the Data Privacy Officer. This information will be provided free of cost.

You can also access your Personal Information by editing your online membership profile or through our in store kiosks.

If you become aware of any errors or missing information in your Personal Information once you have access, you should contact the Data Privacy Officer so that it can be corrected.

9. Retention of your personal data
IKEA will only retain your personal information when there is a business purpose. This means that the retention periods will vary according to the type of information and the reason that we have the information in the first place. In some instances, the Terms & Conditions in applications for our products or services, will detail how long the personal information you provide will be retained.

If an IKEA Account is inactive for a period of 3 years (from the date of creation), the IKEA Account deleted.

If you decide to engage with home delivery, click & collect or other services in-store or online (as a guest) without an IKEA Account, the personal information you provide will only be kept for a period of 2 months.

10. Changes to this statement
IKEA will continue to use new technologies and improve the services and features we provide. As a result, this Privacy Policy is subject to change. If there are changes to this Privacy Policy, we will post them here or in other formats for you to view.

11. Contacting IKEA
If individuals details change at any time, they have questions regarding this Privacy Policy or they would like more information about the way IKEA manages their personal and sensitive information, they should contact the Privacy Officer:

IKEA has a Data Privacy Officer who you can contact to:
• Update your personal information (i.e. if you have moved to a new apartment or have changed your phone number).
• Solve any questions about our Privacy Policy.
• Get more information about how IKEA manage your personal information.

You can contact our Data Privacy Officer at:

Phone: 02 8020 6641
Address: PO Box 108, TEMPE NSW, 2044

Or contact our customer Support Centre at:

VIC/TAS - 03 8523 2154
ACT/NSW - 02 8020 6641
QLD/NT - 07 3380 6800
SA - 08 8234 3333
WA - 08 8234 3944

11. Complaints
If you feel your privacy has been breached, please contact us using the contact details above, informing us of the circumstances and reasons for your complaint. We will review any complaints and respond to them within a reasonable period of time.

For information about privacy law, privacy principles, or if your concerns are not resolved to your satisfaction, you can contact the Office of the Australian Information Commissioner at, email - or call on 1300 363 992.