IKEA launches BÄSINGEN: A helping hand at home
The BÄSINGEN product series consists of two different step stools with a rail, a shower stool, atoilet roll holder, a towel rail and a shower shelf. It is designed for young and old, and everyonein between, who has or encounters challenges at home. This can be both situational andtemporary changes. The aim of BÄSINGEN is to be a helping hand to support people with theirindependence at home.
‘’There are many people who experience impactful and common circumstantial changes thatcan make something as simple as taking a shower challenging. Yet, we see that the homeenvironment is often not equipped for change. The starting point for BÄSINGEN was a clearneed for specific product functions. Then, we widened our scope through design to ensure theproducts are for the many, as BÄSINGEN is created to support anyone in their daily life,’’ saysWâtte Zijlstra, IKEA Product Design Developer, IKEA of Sweden AB.
The products in the BÄSINGEN series have multi-functional purposes. They are sturdy and thenon-slippery feet and holes for drainage make them a great solution to use in bathrooms. Thesoft edges and the diameter of the tubes are thick enough for a comfortable grip, allowingcustomers to support themselves while moving around. The choice of the dark anthracite coloris not just for a beautiful design but also to ensure that the products are well visible in their environment.
‘’BÄSINGEN is designed to help customers create a comfortable experience. The products werecreated to bring great functionality together with a beautiful design, as they have a minimalisticexpression that is rooted in our Scandinavian design tradition. BÄSINGEN should blend inregardless of your style and shouldn’t be something you need to put away or hide,” says SarahFager, IKEA Senior Designer, IKEA of Sweden AB.
She continues: ‘’I started this project by wanting to learn more about the needs and wishes ofpeople with physical limitations. It was one of my most challenging design projects because itwas about meeting needs that were new to me. But this also made it one of my mostenlightening projects. I hope people will enjoy BÄSINGEN products throughout different stagesof life. Maybe they will use the products a bit less during certain periods, but they are alwaysclose at hand, ready to provide support.’’
The BÄSINGEN series include:
