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User generated content terms and conditions

We love your photo, and the way you’ve used our products in your space! We believe others will love it too, which is why we would like to publish your photo on our websites, IKEA owned social media or other marketing channels. But first we need your permission to use your photo in this way.

Who are we?

We are IKEA Retail Service AB (“IKEA Retail”, “we”, “us”), a Swedish limited liability company with company registration number 556661-0886 and registered address: Hus A PL3 Copy 1, 205 28 Malmö, Sweden. We are part of Ingka Group, which means that we are ultimately owned by Ingka Holding B.V.

How it works?

These license terms apply to our use of words, images, illustrations, photographs, data, information or other ‘user-generated content’, featuring IKEA products, that you have published on a third party platform or website (e.g. Instagram, Facebook, Pinterest, YouTube, Snapchat and Twitter) and in relation to which we are contacting you (the “Content”).

What you do?

If you agree to let us use the Content on the terms described below, we ask you to respond by posting #yesIKEA to the IKEA comment on your social media account. Your reply should be:

  1. placed in the same thread, chat or private message; and
  2. be made without any conditions or additions whatsoever (a #yesIKEA with any additional text will be interpreted as a “no”), so we can be certain that you agree to our use of the Content as set out below.

Please note that an authorised service provider (like Yotpo Ltd) may connect with you on our behalf.

What you agree?

By responding to this message with #yesIKEA, you:

  1. confirm that you are at least 18 years of age or have permission of a parent or guardian to agree to these license terms;
  2. warrant that the Content is your original creation and not copied from anyone else or, alternatively, that you have obtained from the rights holder all rights necessary to allow us to use your Content in accordance with these terms;
  3. grant IKEA Retail and its affiliates a non-exclusive, royalty free, worldwide, sub-licensable and perpetual right and licence to use your Content in accordance with these terms and conditions;
  4. give us your permission for us to redesign, archive, reproduce, disseminate, display, publicly perform and/or replay and make publicly accessible, as well as to cut and edit, adapt and modify your Content or any part of it in all formats on all Ingka Group mobile applications, websites, social media or other marketing channels. This includes but not limited to all sub-domains of ikea.com, as well as in any third party platform or website (whether existing or future) used by any company in Ingka Group (collectively referred to as “IKEA Media”), for communication, marketing or other commercial purposes;
  5. grant IKEA Retail and its affiliates the right to use and publish my social media username or nick name (sometimes also referred to as “handle”) in connection with the Content, on all IKEA Media, for communication, marketing or other commercial purposes;
  6. confirm that the creation and use of your Content in any IKEA Media complies with all applicable laws and regulations;
  7. warrant that the Content does not infringe or otherwise violate the copyright, trademark, trade, privacy or other intellectual property or other rights of any third party;waive any moral rights you may have in the Content, such as any right you may have to be named as the copyright holder of the Content or to protect the integrity of your Content;
  8. acknowledge that we have no obligation to publish your Content on IKEA Media and that any published Content may be removed at any time, without notification; and
  9. agree that you will not receive any payment or other remuneration if we use your Content in any IKEA Media, but that we will show our appreciation by referring to your social media username (handle) as the source of the Content.

If you change your mind?

Removal of the Content or the #yesIKEA from the third party platform where you published it and confirmed your agreement to these license terms, will not automatically revoke the license or result in the removal of the Content from IKEA Media.

Please contact IKEA Remote Customer Meeting Point if you no longer agree to let us use the Content in the way described above. Please note that there may be reasonable delays with removal of your Content due to technical reasons.

What about personal data?

Please read our Privacy Notice below for information about how we will process your personal data for purposes of this license grant and our use of your Content.

Other legal bitsTo the extent permitted by law, we will not accept any liability for any damage, injury or loss whatsoever, suffered by you as a result of the use of the Content by us or any of our affiliated companies.

This license grant shall be governed by and construed in accordance with the laws of Sweden without regard to its principles of conflict of laws.

Acknowledgement and Agreement

By responding to our request with the hashtag #yesIKEA (without any conditions or additions), you acknowledge that you have fully read and understood the above information and that you agree to the use of your Content in accordance with these license terms. 

Privacy Notice For Visual User Generated Content

In a hurry? Then in short this is what you need to know

IKEA Retail Services AB will store your social media username (“handle”) together with the photo that you license to us, to document that you are the owner of the photo. We never publish the text that you have posted together with the photo, but we keep it in order to understand the context in which the photo was published.

We want to recognise you as the copyright holder, which means that we will always display your username together with the photo whenever we publish it on our websites, social media or other digital communication or sales channels.

If you no longer want to us to process your personal data (i.e. the username or the Instagram post), please contact IKEA Remote Customer Meeting Point and they will help you out

We know how important it is for you to understand how we use your data. This Privacy Notice sets out how and why we collect, use, store and share your personal data when you enter into a license agreement with us to use your social media content featuring IKEA furniture or products (the “Photo”).

We encourage you to read this Privacy Notice carefully and if you have any questions or concerns about how we use your personal data, please contact IKEA Remote Customer Meeting Point and we will try to address your concerns. IKEA Remote Customer Meeting Point can also put you in contact with our Data Protection Officer (or Data Privacy Officer) if you have more specific questions or concerns.

We are IKEA Retail Services AB (“IKEA Retail” or “we”, “us”), and our registered address is HUS A PL3 COPY 1, 205 28 Malmö, Sweden. We are part of Ingka Group, which means we are ultimately owned by Ingka Holding B.V. IKEA Retail is the data controller of any personal data it collects, processes and holds about you in relation to your photo.

What personal data is collected and why?

Granting IKEA Retail a license to the Photo is completely voluntary. However, if you do enter into the license agreement, we need to know who you are so that we can connect the Photo to you and document our right to use it. This means that we will collect your social media username (“handle”) and store it together with the Photo. We also collect the text that you have posted together with the Photo to understand the context in which the Photo has been published and to assess whether it is appropriate to use by Ingka Group. We always want to recognise you as the copyright holder of the Photo, which means that your social media username will be displayed together with the Photo when published on the IKEA retail websites, social media platforms and other digital communication or sales channels.

Legal ground for processing

The legal ground for the processing of your personal data is the license agreement between you and us regarding our use of the Photo. When the Photo is sublicensed to other Ingka Group companies, they will process the personal data based on their legitimate interest to honour the sublicense agreement with IKEA Retail and to identify you as the copyright holder of the Photo.

Who has access to your data?

Whenever IKEA Retail sublicenses your Photo to another company in Ingka Group, your social media username will be transferred together with the Photo and the connected text to that Ingka Company. The receiving Ingka Company will only use your personal data in the way described above.

The Photos are stored in a database that is operated by IKEA IT AB (which is another company in Ingka Group) and its trusted internal as well as third party service providers. Such service providers may be located outside of the European Union, in which case the transfer of your personal data is secured by additional safeguards, such as an agreement incorporating standard data protection clauses adopted by the European Commission.

Data access, correction or removal

If you would like to obtain a copy of your personal data, or if you would like to ask us to correct or delete your personal data, you can contact IKEA Remote Customer Meeting Point and they will help you out.

How long will we keep your data?

We will keep your social media username and the text that you have posted with the Photo as long as we keep the Photo. The database with customer photos is continuously reviewed to make sure that we don’t store photos (and related personal data) longer than necessary.How will we secure your data?We take the security of your personal data very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure and keep these measures under close review. We protect your data by using encryption techniques and we use other safeguards such as firewalls and password protection. We do our best to ensure that your data is protected and only accessible to Ingka Group employees (or subcontractors) who need it to carry out their job responsibilities.

Complaints

If you are unhappy with the way we process your personal data please let us know and we will do our best to address your concern. In addition, you can raise a complaint with your local data protection authority.

Date of publishing 25 November 2021