IKEA Campaigns

This is where life is cooking

The kitchen isn’t just for cooking – it’s where life happens. It’s where work meets play, ideas take shape, and plans come to life. From celebrations to tough conversations, it all starts here. Discover why we believe the kitchen is the heart of your home.

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An in/outdoor Ranunculus/yellow SMYCKA artificial flower.

A bright dining setting featuring SMÖRFISK mugs and UPPLAGA bowls among floral decorations and elegant glassware.

A bright bedroom featuring a white STJÄRNÖ bed frame adorned with a colourful DAGGSALVIA duvet cover and pillowcase set.

Smile, you’re home

With new furniture, textiles, and tableware in a timeless look and fresh colours, this season is all about turning your space into a happy place.

A multicolour DAGGSALVIA duvet cover and pillowcase set featuring a vibrant floral pattern, beautifully arranged on a bed.

Quick and easy tips for more sustainable living

More and more people are interested in reducing the impact they have on the planet, but many don’t really know how to do it. Sustainable living is all about making small everyday changes to everyday life. Because that's the beauty of small things – together they add up.

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Use less energy

So many parts of the home can have a direct impact on your energy use. Fortunately, we have some quick tricks for you to save energy at home.

A woman holds red curtains and looks out as the sunlight comes in through the window.

Use less water

With a fresh look at your household habits, you could save many litres of precious fresh water every day. Take a look at our smart solutions to save water at home.

A perosn has put on the water that flows from the faucet into the sink inside the kitchen.

Choose better food

Your food choices can make a difference, from plant-based to certified products from responsible sources. Discover more easy wins to eat more sustainably.

A table with a white tablecloth filled with different dishes.

Create less waste

Even when you live frugally, there’s always a certain amount of household waste. But there are some simple ways to reuse what you have and reduce waste at home.

Garbage sorting from IKEA where a person has pulled out the boxes where you can see four different sorting boxes.

Love it longer

The potential to repurpose, repair, reuse, resell or recycle products is growing all the time. Find out about the small steps you can take to give your furniture a longer life.

A woman tidies up her green chair wearing a light shirt and orange t-shirt with splashes of color on the shirt.

Watch Tiny Chef’s bladventures at IKEA

He might be small, but Cheffy has a big heart for plant‑based food and kindness. Together, we’re serving up our new falafel balls – and plenty of fun along the way. See what Cheffy’s cooking!

Tiny Chef is sitting at a dining table and smiling widely into the camera. In front of him on the table is a falafel ball with a Swedish flag on it.

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A beige TIDTABELL rug, flatwoven in the kitchen

A stainless steel BLANDA BLANK serving bowl

A RÅGRUND shelving unit made of bamboo has bathroom items stored on its shelves, including bath towels and storage boxes.

50% off all hot main meals & children’s menus

Various fabric samples and colour cards are spread out on a table for room design planning

Browse all offers

Looking for more bargains and inspiration?

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Last chance

Best sellers

A white-stained oak veneer/gloss varnish armchair, POÄNG

IKEA Family Club offers

You come to us because you know that IKEA gives you an incredible amount for little money: Great service, high quality furniture, delicious food, refreshing drinks and so much more. So what if we told you that you will find special IKEA offers year-round on this site? Promotions, novelties, the absolute best deals - not only, but also for IKEA Family members. So bookmark it and check this page regularly. It's worth it. We promise!