From homeware to streetwear: First-ever IKEA clothing and accessories line to arrive in Australia

EFTERTRÄDA is the first-ever IKEA merchandise collection, initially making its debut in Japan in 2020, followed by Singapore, Thailand and Korea and continuing to make waves across social media ever since. Now, Australia is the next lucky country to receive the highly-exclusive collection, with consumers able to shop the range from 13 May 2021. 

The collection includes t-shirts, hoodies, water bottles, towels, tote bags and key rings adorned with the official IKEA logo as the main design. EFTERTRÄDA follows a similar approach to IKEA furniture design with a simple, classic and everyday look. 

You may already own a BILLY bookcase, but now you can technically wear one while lounging on your KIVIK sofa as the barcode motif featured on the apparel gives a nod to BILLY, our best-selling product. 

For years, high-end fashion brands have paid homage to IKEA and brought the brand’s design to the catwalk. Fake logo apparel is also frequently seen in streetwear across the world and continues to reach viral status across the internet. “We’ve seen great excitement and demand for products like the KNORVA bucket hat, so we’re very excited to be able to offer a complete and full apparel and accessories line for Australians”, says Maria Langford, IKEA Australia Business Leader. 

The range follows a crisp and clean all-white look and feel, with the brands iconic blue and yellow colours integrated throughout the products. Customers can browse the collection here, with all products available for purchase on 13 May 2021:

Price list:

EFTERTRÄDA tote bag ($10)

EFTERTRÄDA towel in white or yellow ($22.50)

EFTERTRÄDA hoodie in S/M or L/XL ($49)

EFTERTRÄDA t-shirt in S/M or L/XL ($19)

EFTERTRÄDA key ring blue or heart ($4)

EFTERTRÄDA water bottle in white or yellow ($6)