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IKEA launches As-Is Online, giving Australians an easier way to save money and shop sustainably

Corporate news11 July 2022
IKEA Australia is giving customers the chance to get incredible savings on its second-life products.

As-Is Online, an online shopping platform for customers to browse and reserve second-life IKEA furniture and homewares anywhere, anytime, launches today.  

IKEA Queensland customers were the first to trial this new shopping experience in from late April, ahead of it now rolling out for all ten IKEA Australia stores.  

Customers can browse in the As-Is Online section of the IKEA website for discontinued items, gently used and ex-showroom displays, as well as pre-loved products returned through the Buy Back service. After reserving their products online, they visit their selected store to complete the purchase and collect their ‘new’ furniture or homewares from the As-Is area, located just before the checkouts.   

Lachlan Mitchell, Product Recovery Leader, IKEA Australia, said, “Our new As-Is Online platform gives our customers an easy way to shop more sustainably and find the perfect home furnishing products to make their life at home better.”  “With the cost of living continuously rising, affordability is top of mind for Australians.

As-Is Online could not come at a better time for customers to get a great deal on second-life items, with prices ranging from 20% – 75% off the original product’s price.”  

IKEA offering an easier way than ever before for customers to be part of the second-hand market comes as recent research* reveals one in five (22%) Australians buy second-hand goods all or most of the time and 21% completely avoid buying anything new. 

As-Is Online is part of the ambition for IKEA to become climate positive by 2030, by giving usable items a second chance and a second home, minimising unnecessary waste and environmental impact.

IKEA customers can access the new As-Is Online platform from Monday 11 July via the IKEA website here

Images for download

In-store As-Is area at IKEA

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As-Is area in-store at IKEA

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