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Privacy policy — IKEA Family

IKEA Family card icon

We strive to improve the daily lives of as many people as possible every day. We do this with our collections, but also with our services. In some cases we need information to help us achieve this. We don't just do this without asking your permission or for no reason.

Privacy at IKEA at a glance

Below, you will find our privacy principles and everything you need to know about what we do with your personal data. After all, it's all about your privacy, and we don't want any ambiguity about something as important as that.

IKEA Family

As an IKEA Family member, you are literally part of our family. And family members are special. So there's always a cup of coffee or tea ready for you, you can participate in free activities and we have special members' prices and offers — to name just a few of your privileges.

As an IKEA Family member, you are literally part of our family. And family members are one step ahead. So there's always a cup of coffee or tea waiting for you, you can take part in activities for free, and we have special member prices and offers - just to name a few.
When you join IKEA Family, we'll ask you to enter your first and last name, postcode, email address, date of birth, and (optional) preferred store. At IKEA we think it's important to make the contact personal, so we ask for your first and last name. We ask for your postcode and preferred store because we would like to know in which area our Family members are located and in which IKEA store they prefer to shop. This gives us a better understanding of the spread of Family customers and IKEA stores. We need your email address to register your account and to send you a new password if you've forgotten your password. We also ask you to fill in your date of birth. We do this because you must be 18 years or older to register for IKEA Family. Optionally, we will also ask you for your mobile phone number. If you fill in this form, we can look up your Family number at the cash register when you don't have it at hand!

In addition, we also ask for information in order to get to know you better and to be able to show personalized offers. For example, we ask you what your family or home looks like, what your style is or which part of your home you would like to deal with.

When you register for IKEA Family we create an IKEA Family account for you. To do this, we ask you to fill in your own username and password. When you have created a Family account we will give you a unique IKEA Family number. With your IKEA Family number you can easily log in to our website ( and IKEA app, for example to prepare a shopping list, to shop or to design the kitchen of your dreams. You can also link your purchases to your IKEA Family account when you are logged in or when you scan your Family card. This in turn means that you can exchange or return your purchases indefinitely. For more information about exchanging or returning, please see our Terms and Conditions of Sale. Our customer service can also be of more specific service to you as an IKEA Family member. Furthermore, when you are logged in, we link your search and surfing behavior on to your IKEA Family account in order to make you offers that suit you.

Whether it's data concerning your purchases, designs you've created with the help of our planners, any contact you've had with customer service or an event in which you've taken part — as long as you're an active IKEA Family member, we ensure that your data is retained. We analyse all of this data so as to better understand our customers' wishes and thus to improve their shopping experience at IKEA. Besides this, we're always looking to get an overall picture.

As soon as you become an IKEA Family member you can indicate in your profile whether you want to be contacted for commercial purposes.

So we'll be able to contact you if we have something fun in store for you (new products, unique offers, inspiring workshops) or if we'd like to let you know about something. For example, so we can notify you as soon as the dream kitchen that you designed using our kitchen planner is discounted.

Would you like to unsubscribe as an IKEA Family member? Log in to your account. When you are logged in, go to "Settings". At the bottom of the page you will see a blue text with 'Do you want to delete this account? Click on it and your membership will be cancelled. We will then delete all your IKEA Family account details. If you do not (or no longer) actively use your IKEA Family account, your profile will be deleted after five years. Once your IKEA Family account is no longer in active use, your profile is deleted after five years.

If you are an IKEA Family member, your personal data is collected by IKEA. This is also the case when you make your purchases from the IKEA Concept Center in Delft. In some cases, we provide your personal data to the IKEA Concept Center in Delft, so that they can contact you if necessary. The IKEA Concept Center in Delft processes your data under the same conditions as IKEA.

Want to find out more?

Would you like to know more about where your data is stored, for example, or about how to delete your data?

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