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Explore your dreams with the IKEA Dream Hotline - 0800 35 65 95

Some people dream of being able to fly, others meet the strangest creatures during their nightly mind escapes. And some of us dream of talking in front of a group of people – only to find out that we’re not wearing any clothes. Oops! 
But what’s the meaning behind our dreams? Are we simply processing the experiences of the past day in our sleep or is our subconscious trying to tell us something?
Dreams are very personal and intimate. And they can show a lot about what is going on with our lives. Dreams are also surprising and fascinating, which is why I have decided to take my mission as Chief of Sleep even one level deeper, from exploring great sleep to diving into the world of dreaming. Join me on this journey by calling the IKEA Dream Hotline to donate your individual nighttime dream or to learn more about your nightly journeys.

What’s a Dream Hotline? It certainly is not the board game “Electronic Dream Phone” we used to play with our friends in the 90s. Our IKEA Dream Hotline rather serves the purpose of not only educating you about dreams through various exercises. It should also serve as a way to bring more mindfulness to your everyday life. Finding a way to make sense of your own dreams gives you the ability to understand yourself even better. And in order to understand each other better, we’ve also added the option of donating a dream via voicemail. This way it can be shared with the Swiss public and open up a completely different level of connecting to one another.
But I’m getting ahead of myself, let’s break down the Dream Hotline’s functions in detail here. 
I’m already looking forward to your call.

Call 0800 35 65 95 to 

#1 - Donate a Dream

This option gives you the opportunity of donating a dream you’ve had as a voice message. Each week, one of these dreams is selected to be played between June 29 and July 24 on Radio Energy, followed by a commentary by one of our dream experts. The commentary will help you understand, how your dream fits into a bigger narrative. The dreams played on air also get a CHF 500.- IKEA Voucher as a thank you for their donation. Don’t forget to state your name and email address to be eligible for taking part in the Radio Energy Contest.*

#2 - Do a Dream Exercise

Choosing this option of the Dream Hotline gives you the opportunity of exploring your dreams on your own terms. Whether you want to learn how to keep a dream journal or how to paint your dreams as a picture: Guided by the work of dream expert Lucia Lucchi, you will get quick but useful guidance on how to find out more about your dreams and yourself. 

#3 - Listen to a Lullaby

With this option you choose to listen to the Lullaby exclusively written for the Chief of Sleep audience by the talented artist Legion Seven. Find out more about the special sleep song and its meaning here.

#4 - Chat in private with a Dream Expert

If you’d rather share your dream more privately, you are welcome to choose Option Number 4 and chat to a dream expert in a one to one phone call. In the private conversation our dream experts can help you make sense of your dreams or answer all your dream related questions.


The private chats are open on the following dates and will feature a different dream expert each time:

July 6, 2020 – 7.30pm to 9.30pm with Luca Simón

July 13, 2020 – 7.30pm to 9.30pm with Ilsabe von Uslar

July 20, 2020 – 7.30pm to 9.30pm with Andrea Janina Staeger

July 6, 2020 – 7.30pm to 9.30pm with Luca Simón

Luca Simón, based in Aarau, finds his drive in the search for an answer. He focuses his work as life coach on the things behind the surface, as the question to a bigger meaning in life has stayed with him since his youth. He also specializes in the topic of dream dimensions and their effects on our subconscious and on our daily life. Find out more about Luca Simón here.

July 13, 2020 – 7.30pm to 9.30pm with Ilsabe von Uslar

Ilsabe von Uslar is a psychotherapist based in Zurich. She has extensive knowledge about dreams and experience helping her clients with dream therapy procedures. Her focus lies on the human being in all its variations and she approaches her work not only with empathy and respect, but also armed with an array of different therapeutic methods. Find out more about Ilsabe von Uslar here.

July 20, 2020 – 7.30pm to 9.30pm with Andrea Janina Staeger

As an experienced energy therapist and certified yoga teacher, Andrea Janina Staeger brings a lot of knowledge about the connection of body and mind to the table. Helping clients to rediscover and build their own strength and to find joy in their existence is very important to her. For that purpose, she uses a wide selection of methods for body, mind and soul alike. Find out more about Andrea Janina Staeger here.

Dream Exercises by Lucia Lucchi

Lucia Lucchi is a life and career coach based in Zurich. Over 30 years of experience in coaching and therapy work have made her an expert on dreams and their meaning to our subconscious. She not only understands herself as a guardian, but also a protector of inner processes. She has written the two dream exercises for the IKEA Dream Hotline. Find out more about Lucia Lucchi here.

Sleepsong by Legion Seven

Legion Seven, or Seven for short, is a Canadian singer, artist and writer based in Basel who went on a mission to create the perfect lullaby. Read the interview and listen to the special sleep song here.

My Dream Donations

“I sat on a green lawn, there was grass, tables with sunshades and chairs like in a garden restaurant. I sat at the table with a young woman and a young man. They seemed to be my friends. It was daytime and sunny. And then, the man took his cell phone (an old Motorola type) out of his pocket and called a number. Seeing this, I wanted to leave immediately, but my body stayed. And suddenly, both of them were on their phones and I heard my voice coming from the speakers. I tried to avoid looking at their faces. They laughed and talked, but all I heard was some mumbled noises.“


"A woman came walking down the street with a huge bird on the leash. It felt like it was Sunday."