Sneak peek at the new IKEA and Sonos sound system
This August, IKEA releases SYMFONISK, a new range of smart home WiFi speakers designed with sound specialists Sonos. Unveiled at this year’s Milan Furniture Fair, the stage is set for this collaboration to democratize sound!
Launching SYMFONISK at the Milan Furniture Fair
For one week each spring, anyone interested in interior design looks to Milan. This year, IKEA staged ‘Feel Home’, an exhibition about sound and light, and their mood-boosting power. For the global audience that follows the Furniture Fair, it was also a chance to get a first look at SYMFONISK.
Sound, like light, can change the mood at home. In the IKEA Life at Home Report, 60% of participants said they play music for a homey feeling. That was the starting point for the Milan show…
IKEA and Sonos break sound barriers
“Sound is a deeply emotional part of our lives,” says Tad Toulis, vice president of design at Sonos (pictured left at Milan with Björn Block, business leader for IKEA Home Smart). “IKEA and Sonos recognize the importance of great sound and its potential to positively affect life at home.”
Your perfect sound system
IKEA and Sonos aim to democratize sound with high-quality speakers that are easy to install and use, for a smart sound system at an affordable price. The SYMFONISK collection includes WiFi speakers in two designs – a bookshelf and table lamp – that are fully integrated with the Sonos sound system and controlled by the Sonos app. In Milan, visitors demo’d the speakers in sound-proof booths dubbed SYMFONISK boxes.
Milan Design Week focuses on new products for the home, making it the perfect place to unveil SYMFONISK to the world. Over four days, a corner of Zona Tortona became the perfect sound stage for the new IKEA and Sonos speakers.
The exhibition was a playground. Interactive installations allowed people play with sound and light and see their impact on us as humans, how we react to different sounds and how light travels.
SYMFONISK smart WiFi speakers go on sale on August 1. Watch the video and experience the emotion of sound behind them now!
Atmosphere and convenience are central to the creation of the IKEA Home Smart concept – SYMFONISK is perfectly designed with that in mind.”
Björn Block, business leader for IKEA Home Smart
We love to see our customers get creative with our products. Go for it! But please note that altering or modifying IKEA products so they can no longer be re-sold or used for their original purpose, means the IKEA commercial guarantees and your right to return the products will be lost.