Make LGBT+ people feel at home
Everybody should have somewhere they’re welcome, included and accepted. Too many in the LGBT+ community, face a real inclusion gap. Together, let’s make sure everyone in the LGBT+ community feels at home.

Supporting LGBT+ people starts at home
This International Day Against Homophobia, Transphobia & Biphobia (IDAHOTB), with support we’ve received through Stonewall’s Global Diversity Champions programme, we’ve created a series of actions you can take to ensure the place you call home is somewhere LGBT+ people feel welcome, included and free to be themselves.
Be an LGBT+ ally
There are lots of terms specific to the LGBT+ community that you may not know. Take some time to learn inclusive language and understand the issues LGBT+ people experience. That way, if someone wants to discuss their identity, orientation, challenges or anything else, you can do so in the right way.
Ask open questions
If you feel a loved one might want to talk about their sexual orientation, gender identity or any other challenge but is finding it hard, try asking a friendly, open-ended question like, ‘How did things go at school/work today?’. It may just open the door to a bigger conversation.
Call out hurtful language
If you hear someone use a word like ‘gay’ in a derogatory way or in place of another negative word like ‘stupid’, don’t ignore it. Gently remind them it’s not acceptable and suggest they think about how they could re-phrase what they said.
Respond positively to LGBT+ people in the media
If an LGBT+ person or character appears while you’re watching TV, reading or online with someone at home, use it as an opportunity to remind that person you’re accepting and supportive of the LGBT+ community.
Be patient
It may seem counter-intuitive but it’s best to wait for your loved one to open up to you. If asked about their sexual orientation or gender identity before they’re ready to discuss it, it may make them less likely to do so. Instead, create a warm, safe environment where everyone can speak freely, then let them find the right moment.
Remember pronouns matter
Calling someone ‘he/she’ based on your own assumptions can make them feel uncomfortable and unwelcome. Using the pronouns ‘they/them’ is therefore very useful when you don’t know a person’s gender identity. And don’t be afraid to ask someone’s pronouns if you think they might feel comfortable sharing them.
Look after yourself too
Caring for everyone in your home, especially if they’re experiencing negative feelings about themselves or their environment, can be hard. Be sure to have people around you who can support you too.
Taking action for the LGBT+ community
IKEA has been a long-standing advocate in its efforts to make people within the LGBT+ community feel welcomed, respected, and appreciated for who they are. In 1994, an IKEA commercial on TV featured a male couple searching for the right dining room table. Widely believed to be one of the earliest LGBT+ advertisements, the commercial made headlines around the world.
Since IDAHOTB 2022, when we activated the campaign “Home Pride Home”, we have made progress to close the LGBT+ inclusion gap, inside the company and in broader society, with new commitments and actions throughout the year.
- IKEA JAPAN: For the first time we raised the Progress Pride flag outside all units in Japan during April – May for Japan’s biggest Pride event and IDAHOTB.
- IKEA AUSTRIA: Recently celebrated Pronouns Day by using mirrors in the co-worker bathrooms or service areas to show information on the usage of pronouns.
- IKEA UK & IRELAND: Gave proceeds from the sale of the “Rainbow Cake” to external partner Switchboard LGBT+ Helpline, which was established in 1974 and provides support and information to the LGBTQ+ community.
- IKEA SWITZERLAND: Replaced maternity and paternity leave with parental leave that includes same-sex couples. This followed the active participation in the public debate prior to the national vote on extended paternity leave and marriage for all.
- IKEA NETHERLANDS: Now offers co-workers who are undergoing a gender transition the possibility to take maximum 24 weeks of paid leave to use in a period of 10 years, for medical and non-medical treatment.
- IKEA US and IKEA CANADA: Have both begun implementation of the Chosen Name Project which allows trans and non-binary co-workers to use their chosen name on the company’s digital platforms.
- IKEA US has expanded benefits to now include reimbursement for travel expenses for medical procedures related to gender affirmation when the services are not available within a reasonable distance of a co-worker’s home.
- IKEA Canada is gifting 20 more handmade BEYOU BLÅHAJs in the Trans-Pride-flag colours to gender-affirming clinics across Canada to continue to show support to the trans community.
- IKEA FRANCE: Officially signed the commitment charter of L’Autre Cercle, a French organisation working to enhance LGBT+ inclusion in the workplace. They also established “IKEA Pride France”, a resource group for our French co-workers.
- IKEA ITALY: On May 17, 2023 IKEA Italy announced that it will now provide co-workers, going into gender affirmation, six weeks of paid gender affirmation leave.
- IKEA SERBIA recently launched, together with other companies in the country, the Equality Business Alliance, a unique alliance of companies aiming to advance LGBT+ equality in the workplace and society.”