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Privacy policy - Online IKEA profile

Each day we work to improve the daily lives of as many people as possible, not just through our products and collections, but also through our services. In some instances this requires us to obtain information. We don’t gather information just for the sake of it. At the end of the day, this is about your privacy and in our opinion it is something that we need to be absolutely clear about.

Online IKEA web profile
Online IKEA web profile

Online IKEA profile

If you wish to take advantage of our services, such as the IKEA planning tools, or if you want to shop online, but without becoming an IKEA Family member, then you can create an online IKEA profile by entering your name and e-mail address. We need this data to be able to register your profile.

As soon as you create an IKEA profile you can indicate if you wish to receive marketing messages by e-mail and/or social media. That way we are able to contact you if we have something that we think will appeal to you (new products, unique offers, inspiring workshops), or if we want to notify you about anything else.

We link your online purchasing data, your IKEA Shopping List, your IKEA product planning tool and your online click behaviour to your online IKEA profile. This enables us to alert you as soon as the kitchen you have always dreamed of, that you designed in using our kitchen planning tool, is reduced in price.

If you have logged on with your online IKEA profile you can save your Shopping List or the design you have created with the help of the planning tools.

To delete your IKEA profile, click here. We will then remove your profile.

If you don’t actively use, or stop actively using, your IKEA profile, it will be removed after five years.

On what "legal grounds" do we process your data?

We process your data either because we need it to enter into or perform the contract with you, or because we are legally obliged to do so, or with your consent, or because we (or a third party) have a legitimate interest in doing so. Our legitimate interests are described in this privacy statement. In individual cases, we may be required to process your data because it is necessary for your vital interest or that of another person (for example, if you or your child is hurt by us and we have to pass on your data to the ambulance staff).

Do you have any questions or complaints?

Do you have questions about your data, the way we deal with it or about this privacy statement? Or would you like to change or delete your data? Read how to contact us about this.

Like to know more?

If you would like to learn more about where your data is stored, for example, or who you should contact change that data, then read on.

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