OSYNLIG collection – 13 scents by IKEA and Ben Gorham
Scent can take you places. The olfactory bulb – the part of the brain that senses smell – is tightly intertwined with our emotional system, so it can conjure up memories of where you’ve been and people you’ve met in an instant. This idea inspired our collaboration with Ben Gorham, founder of luxury fashion house Byredo. OSYNLIG is Swedish for ’invisible’. The 13 scented candles in the collection are made to provoke the kind of emotion that’s hard to put into words – like nostalgia and dreams – and above all to heighten the experience of being at home.