Skip to main content
EN CHEnglish

IKEA Cookie policy

What are we talking about?

Want to learn more about cookies? You have come to the right place. This Cookie Policy page explains what cookies are and how they are used. You should read this policy so you can understand what type of cookies we use, the information we collect using cookies, how that information is used, and how you can control the collection of cookie data. For further information on how we use, store and keep your personal data secure, see our Privacy policy.

 

What are cookies?

Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies work to make your experience browsing our site as smooth as possible and they remember your preferences, so you don’t have to insert your details again and again. They also allow us to optimise the way our site works, and with your consent, also deliver relevant ads or send you offers and product recommendations.

In this policy we talk about cookie but that is only one of the tracking technologies used on websites and mobile applications. Other similar technologies include pixels, tags, iBeacons, JavaScripts, mobile identifiers, HTML5 local storage, Local Shared Objects and fingerprinting techniques. These technologies can be used in parallel with cookies to similar purposes. In order to make this policy easily readable we only talk about cookies.

There are different types of cookies. Some cookies come directly from our website and others come from third parties which place cookies on our site. Any data collected by cookies placed by us is also further processed by us. Third party cookies either collect data on behalf of us (like analytics or other technical service providers) or also collect data for their own purposes (like social media cookies).

Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.

What type of cookies do we use and how?

  1. Strictly necessary cookies

    Some cookies are essential for you to be able to experience the full functionality of our site. These cookies perform a variety of activities that are necessary for you to navigate the website and use its functionalities optimally. 

    Strictly necessary cookies allow: 

    - you to log-in to your IKEA account

    - you to fill forms

    - you to add products to your basket and checkout securely

    - us to process your payment and order

    - us to store your privacy preferences 

    - us to display the correct page for the device you are using

    Without these cookies, some parts of our site just won’t work as they should. Strictly necessary cookies cannot be turned off from the Cookie settings. 

  2. Performance cookies

    These cookies tell us about how you use the site and they help us to make it better. For example, these cookies count the number of visitors to our website and allows us to see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that users find what they are looking for easily and that the loading time of the page is not too long. Analysing how you use our site also helps us to troubleshoot any problems and to monitor our own performance.

    Performance and analytics cookies can be turned off from the Cookie settings. 

  3. Functional cookies

    These cookies allow our site to remember your preferences, helping you to customise your experience on our site. That way we can remember you when you return to our site, direct you to the homepage of your local IKEA store, and provide you with other functionality while you are browsing for home furnishing inspiration. 

    Functional cookies can be turned off from the Cookie settings. If you choose to turn off these cookies, some of the functionalities might either look a bit odd or not work at all. 

  4. Targeting cookies

    These cookies are used to deliver advertised content which is relevant to you and they can be used to track the effectiveness of our ad campaigns on third party websites. These cookies are placed on our site by our third-party service providers and they may remember your web browsing activity and may be used to understand about your demographics, such as age and gender. The information these cookies process is about your actions and your interests so that adverts on other sites are more relevant to you. 

    We use the data collected via targeting cookies to make marketing as relevant for you as possible. This could mean for example that if you have added a bed to your shopping cart, we send you a reminder to your email (if you have consented to email marketing) or if you have browsed certain products we send you an offer of similar products or products you might like.

    Some social media cookies are used for advertising. They can track your browser outside the boundaries of IKEA to get a better idea of what your interests are. We also use social media cookies to market our products to you when you visit the social media platforms. 

    We use the Salesforce and Adform data management platforms to collect device information and behavioural data about how our websites and other digital touchpoints are used. The information is used to build audiences for online advertising. The aim is to make sure we advertise relevant products and services at the correct time. Audiences can be for example interest based (viewed kitchen products) or based on demography (age, gender). If you prefer not to receive targeted advertising, you can deny the use of advertising cookies from our Cookie settings.

    Should you choose to turn these cookies off, you will still see ads, but they will be more generic.

How can you control the use of cookies?

We want you to be in control of your privacy. You can find a link to Cookie settings from the bottom of each web page. In the Cookie settings menu (also called Privacy preference center) you can choose the types of cookies you allow us to use. Please note that the settings are specific for each IKEA country meaning that you need to change the settings again if you visit another IKEA country website.

You can also change your browser settings that are applicable for all websites you visit. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third-party cookies, or those from specific websites. Each browser’s website should contain instructions on how you can do this.

For further information please refer to: https://www.aboutcookies.org/how-to-delete-cookies/

If you want to centrally control third party advertising cookies, please refer to: https://www.youronlinechoices.com/

If you block cookies on our website, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.

Are third parties placing cookies on Ikea.com?

Third parties may place cookies on IKEA.com. Below we list the most important third-party cookies that we use. Please note that the list is not exhaustive. 

Google cookies

  • Google Analytics 
    • This is a performance cookie that is used to collect data about how our website is used (how long people spend time on the site, where do they click, which sections are the most visited ones, how good is our shopping experience etc.). If you log into your IKEA Account or open an email in your browser, we can also connect data collected about your visits to you and use this data to marketing and personalization purposes. If you turn off targeting cookies this will no longer be done regardless of the fact that the Google Analytics cookie as a performance cookie is still enabled.

  • Google Maps
    • Google Maps is used on our website to show you the nearest stores. As part of this functionality Google will collect search terms, IP addresses, and latitude/longitude coordinates data from our website. This data is subject to Google privacy policy: https://www.google.com/policies/privacy/

  • Google AdWords
    • This is a targeting cookie helps us to track how well the search engine advertising IKEA does on Google search is performing.
  • Google DoubleClick
    • This is a targeting cookie which we use to help us to track the effectiveness of our marketing campaigns. It enables Google to serve our adverts on other sites based on your browsing history on our page and engagement with our adverts.
    • You can change your preferences about the adverts you see on Google by clicking here: www.google.com/settings/ads
    • You can control and opt-out of Google adverts and other third-party cookies here: https://www.youronlinechoices.com/uk/

  • Google Dynamic Remarketing
    • This is a targeting cookie and a performance improver cookie. It allows us to serve relevant advertising content to users that have previously visited our website.
    • You can read more and change your preferences here: https://www.google.com/ads/preferences/html/opt-out.html
    • You can control and opt-out of Google adverts and other third-party cookies here: https://www.youronlinechoices.com/uk

  • Google tag manager
    • This is a performance cookie which helps us to manage the technology and cookies which are used across our site.

Facebook cookies

Other social cookies (like Instagram and Twitter)

  • We use social media buttons on our site which allow you to share content and interact with your social network on platforms like Facebook, Instagram and Twitter. These social media platforms may set their own cookies on your device. We do not control the settings of these cookies, so we suggest you check the social media website for more information about their cookies and how to manage them.

Tealium tag manager

This is a performance cookie which helps us to manage the technology and cookies which are used across our site. 

Hotjar cookie

This is a performance cookie which can track or record your browsing experience as you move around our site. We use it to spot any issues on our site and to improve your experience. No identifiable personal data is obtained or processed.

Optimizely cookie

This is a performance cookie which tracks your browsing experience as you move around our site. We use it to spot any issues on our site and to improve your experience. No identifiable personal data is obtained or processed.

Akamai cookie

This is a performance cookie which helps us to ensure that content delivery on our site is in order and it ensures our servers are optimised so that your web page loads as quickly as possible.

MovableInk

This is a targeting cookie which allows us to customise marketing material and campaigns (relevant marketing opt-in required) to display content relevant for you.

Exactag

This is a targeting cookie which enables us to measure the effectiveness of marketing campaigns.

Flowbox

This is a targeting cookie used to differentiate between users and sessions and collecting statistics of the viewing behaviour for Instagram posts displayed on the website.

Adform

 This is a targeting cookie that is used for serving IKEA advertising to you outside IKEA websites and to measure the effectiveness of such advertising. 

Changes to this policy

We may update this policy from time to time. If we make significant changes, we will let you know but please regularly check this policy to ensure you are aware of the most updated version. 

This Cookie policy was last updated on 24.06.2021.