IKEA presents: Hus of FRAKTA
September 4–7
Bogen D, Viaduktstrasse 93, Zurich
Turn blue into something you
FRAKTA means "to transport" in Swedish – and that's exactly what the bag was originally designed for: to carry IKEA purchases home comfortably. Today, it is much more than just a bag – it is a cult object and a faithful companion in the laundry room, at the recycling center, or on the beach. Durable, robust, and versatile, it stands for everyday practicality, creative reuse, and sustainable thinking.
At HUS OF FRAKTA, IKEA shows how much more there is to the bag and, together with Zurich artist Yael Anders, opens up new perspectives on the versatility of this world-famous design icon.<br>Inspired by Yael's creative vision, interactive workshops invite you to customize and rethink the blue bag. Let yourself be transported to a world where design meets durability – and transform something familiar into something truly personal. Whether you want to personalize your bag or simply explore the space, HUS OF FRAKTA invites you to experience design in your own unique way.
Date
September 4–7, 2025
Opening hours
Thursday, September 4, 2025: 10:00 a.m. – 10:00 p.m.
Friday, September 5, 2025: 10:00 a.m. – 7:00 p.m.
Saturday, September 6, 2025: 10:00 a.m. – 7:00 p.m.
Sunday, September 7, 2025: 10:00 a.m. – 5:00 p.m.
Address
Bogen D
Viaduktstrasse 93
8005 Zurich
Program & Creative Stations
Design that can be used again and again. And again. And again.
Whether you're a design lover, sustainability fan, weekend crafter, or just curious, there's something for everyone at Hus of FRAKTA.
For four days, Hus of FRAKTA will become more than just a showcase for the famous blue bag. It will become a space where creativity and everyday life merge. Here you can experience how a simple blue bag became a symbol of clever design, versatility, sustainable use, and self-expression.
Join us for two creative workshops – free and open to everyone. Just drop by, get inspired, and take something you made home with you.
Custom Lab
Make the FRAKTA your own.
In just a few minutes, you can transform the classic FRAKTA into your own unique bag.
Just drop by, get creative, and go home with a bag that is as individual as you are.
When?
During opening hours – no registration required, just drop in.
Recreate Lab
One bag, endless possibilities
Led by Zurich-based designer Yael Anders, this one-hour upcycling session gives you the opportunity to give your FRAKTA a whole new lease of life. Cut, sew, transform – discover what's possible with a little imagination (and a blue bag).
When?
Workshop times – Recreate Lab:
- Thursday and Friday: 12:00 p.m. and 5:30 p.m.
- Saturday: 11:00 a.m. and 5:30 p.m.
- Sunday: 11:00 a.m. and 3:30 p.m.
Let's design more, waste less, and reinvent everyday design.
Yael Anders
Yael Anders is a Swiss designer and illustrator based in Zurich. She holds a BA and MA from Zurich University of the Arts, has studied in Paris and Sweden, and is a recipient of the ZHdK Art Education Award. Her work encompasses illustration, object design, and spatial projects. She combines analog techniques with digital possibilities. Through an abstract visual language, she explores themes such as transformation, connection, and everyday rituals. Her projects invite reflection, interaction, and shared creative experiences.
„Hus of FRAKTA“
IKEA Switzerland is participating in Zurich Design Weeks for the third time and invites visitors to embark on an exciting journey of discovery into the world of our iconic blue bag with the exhibition "HUS OF FRAKTA." Immerse yourself in the world of design and create your own personal bag in the DIY workshop – inspired by Yael's creative vision.