Life moves down onto the rug
More and more activities are hosted in the living room today since it’s more changeable and fluid. The sofa has changed in design and become more flexible – sometimes we lie down on it, and sometimes we sit leaning against it. That's why we decided to make a new rug, with new proportions and a softer feel. So we set out on a mission where we studied weaving techniques in detail, learned everything about qualities and tested various samples with our bare feet until we developed VINDUM.
A couple of thousand years ago, the rug was an important feature in people's homes. Usually, it was woven from wool yarn and added both warmth, color and beauty. The rug was a soft place to sit and often had the same function as our modern sofa especially for nomads who could easily roll up their rugs and carry them when it was time to move on.
New habits in fluid living rooms
Even in modern times, the rug continued to be a key feature in homes across the world. It's an interior decoration that easily separates and defines different parts of the home. In the traditional living room, which is often centred around the TV, we've seen the rug placed in front of the sofa together with a coffee table, but something is beginning to change. Life is starting to move down onto the rug again. Product Developer Ida Ljungman has studied the phenomenon in more detail. ”In recent years, life at home has become all the more fluid, especially in the living room where several activities can be going on at the same time”, says Ida and explains how this in turn has influenced the entire world of sofas, where it's becoming more and more common with a flexible sofa which can be adapted to different needs. ”Today, the sofa is not only for sitting on. When it's full of family and friends, we're happy to move onto the rug and use the sofa as back support”.
Detailed studies - without shoes
But changing behaviors and sofas place new demands on the rug. This inspired Ida to start an exciting rug project together with Designer Maja Ganszyniec, who also saw the growing significance of the rug. ”The rug is on its way to becoming a second sofa”, Maja notes. ”So it must be really cozy to sit and lie on while also being aesthetically pleasing”. Ida and Maja started to study different thicknesses and designs – and at a rug supplier in Belgium they could study all weaving techniques in detail. ”I became quite the rug nerd thanks to this project”, says Maja enthusiastically. ”My favorite meeting was when we were eight adults walking around in socks and sitting on various rug samples to find the one with the right feel”.
The cozy hub of the home
The nerdy mission eventually led to VINDUM, a rug with a thick, dense pile where small features of differing colors in the pile create exciting effects. ”I wanted the impression to shift depending on where you’re looking from, kind of like when you gaze at a painting from various angles”, explains Maja. To work with the more and more flexible designs of sofas, VINDUM has been given a more square shape than what rugs traditionally have. By putting various sizes together, you can easily find a perfect combination to suit your own sofa. Ida hopes that VINDUM will become a loved features in many homes. ”I hope it can be quite the ”cozy hub”. A nice and sound-absorbing place where you can gather all of your friends”.