MÅLA Whiteboard pen with holder/eraser, mixed colours

We always start with the child’s perspective to understand what they really need. In this project, we found facts and inspiration in pedagogy focusing on creativity. “We realised that creativity isn’t just any play for children, they’re little researchers who use creation to understand the world around them,” says Ina Tidbeck Sjöblom who was part of creating the MÅLA series.

The team interviewed groups of children who got to try out prototypes and provide their points of view. What were their favourite colours? What did they think of the paper? “The children had very strong and sensible opinions. We also realised how they use drawing and painting gear. For example, if you’re four years old and in the middle of making a drawing, you don’t always think of putting the cap back on the felt pen. So, these pens will last up to three days without caps.” To ensure high quality at the right price, the development work was allowed to take extra time. “What children do and how they do it is super important. That’s why we considered all their feedback and made sure the products met their needs.”

The MÅLA series has been around for a long time, but it keeps growing and evolving as we see new needs and get new ideas. All parts should be easy to grab and use whenever inspiration strikes. “The child shouldn’t need a parent nearby to start drawing or painting. Being able to do things on your own is an important part of development. You grow with the task.”