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Privacy statement - Playing in Småland

Each day we work to improve the daily lives of as many people as possible, not just through our products and collections, but also through our services. In some instances this requires us to obtain information. We don’t gather information just for the sake of it. At the end of the day, this is about your privacy and in our opinion it is something that we need to be absolutely clear about.

Playing in Småland

We have even thought of our very young visitors. They can play to their heart’s content in Småland whilst the grown-ups browse around the store. For your child to be able to play at Småland we need some information from you. For example, we need your name and telephone number, the name and age of your child, and a photo of you and your child. This way we can ensure that a child is collected by the right person and we are able to contact you if anything happens to your child. We will ask your permission to take a photo and these photos will be deleted at the end of the day. We will keep your contact details, however, for three months, just in case another child appears to be suffering from a serious, contagious disease about which we need to notify you. These measures allow us to make sure that the smallest, but most important, people in the world stay safe.

Our little visitors can also play to their heart’s content in Småland at the IKEA Concept Center in Delft. The IKEA Concept Center will need some information from you, more specifically your name and telephone number, and the name and age of your child. We will keep this data for three months, just in case another child appears to be suffering from a serious, contagious disease about which we need to notify you. These measures allow us to make sure that the smallest, but most important, people in the world stay safe.

Like to know more?

If you would like to learn more about where your data is stored, for example, or who you should contact change that data, then read on.

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