License terms for IKEA’s use of visual user generated content
We love your photo,
and the way you’ve used our products in your space! We believe others will love it too, which is why we would like to publish your photo on our websites and social media. But first we need your permission to use your photo in this way.
We are IKEA Retail Service AB (“we”, “us”), a Swedish limited liability company with company registration number 556661-0886 and registered address: Hus A PL3 Copy 1, 205 28 Malmö, Sweden. We are part of Ingka Group, which means that we are ultimately owned by Ingka Holding B.V.
These license terms apply to our use of words, images, illustrations, photographs, data, information or other content, featuring IKEA products, that you have published on a third party platform or website (e.g. Instagram, Facebook and Twitter) and in relation to which we are contacting you (the “Content”).
If you agree to let us use the Content on the terms described below, we ask you to respond by posting #yesikea to the IKEA comment on your social media account. Your reply should be placed in the same thread, chat or private message and be made without any conditions or additions whatsoever (a #yesikea with any additional text will be interpreted as a “no”), so we can be certain that you agree to our use of the Content as set out below. Please note that an authorized service provider (like Yotpo Ltd) may connect with you on our behalf.
License grant and warranties to IKEA Retail Services AB
By responding to this message with #yesikea, you
a) confirm that you are at least 18 years of age, or, have permission of a parent or guardian to agree to these license terms.
b) warrant that the Content is your original creation and not copied from anyone else or, alternatively, that you have obtained from the rights holder all rights necessary to allow us to use your Content in accordance with these terms;
c) grant IKEA Retail Services AB and its affiliates a non-exclusive, royalty free, worldwide, sub-licensable, irrevocable and perpetual right and licence to use, edit, modify, copy and crop, show, publish and distribute the Content, in all formats on all Ingka Group mobile applications and retail websites, including but not limited to all sub-domains of ikea.com, as well as in any third party platform or website (whether existing or future) used by any company in Ingka Group (collectively referred to as “IKEA Media”), for communication, marketing or other commercial purposes;
d) grant IKEA Retail Services AB and its affiliates the right to use and publish my social media username or nick name (sometimes also referred to as “handle”) in connection with the Content, on all IKEA Media, for communication, marketing or other commercial purposes;
e) warrant that the Content does not infringe or otherwise violate the copyright, trademark, trade, privacy or other intellectual property or other rights of any third party;
f) waive any moral rights you may have in the Content, such as any right you may have to be named as the copyright holder of the Content or to protect the integrity of your Content; and
You acknowledge that we have no obligation to publish your Content on IKEA media and that any published Content may be removed at any time, without notification. You agree that you will not receive any payment or other remuneration if we use your Content in any IKEA Media, but that we will show our appreciation by referring to your social media username (handle) as the source of the Content. Removal of the Content or the #jaikea from the third party platform where you posted it and confirmed your agreement to these license terms, will not automatically revoke the license or result in the removal of the Content from IKEA Media. Please contact IKEA Customer Support if you no longer agree to let us use the Content in the way described above.
To the fullest extent permitted by law, we will not accept responsibility for any damage, injury or loss whatsoever, suffered by you as a result of the use of the Content by us or any of our affiliated companies.
Personal data
Please read our Privacy Notice for information about how we will process your personal data for purposes of this license grant and our use of the Photo.
Governing law
This license grant shall be governed by and construed in accordance with the laws of Sweden without regard to its principles of conflict of laws.
Acknowledgment and Agreement
By responding to our request with the hashtag #jaikea (without any conditions or additions), you acknowledge that you have fully read and understood the above information and that you agree to the use of your Content in accordance with these license terms.