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Pyjama party at IKEA: August 31st, 2024​

Come to our pyjama party! Because what’s more fun than shopping at IKEA? Shopping in your pyjamas, with extra discounts, of course.

Come in your pyjamas, and you’ll get:

  • €20 discount on every €100 spent*
  • A free Swedish breakfast until 4:00 PM**
    • Children eat breakfast for free (whether or not they’re in pyjamas)
  • Our new Swedish breakfast products

Sleep-related activities in the store:

  • Meet our sleep experts (also in pyjamas, of course).
  • The children’s program varies by store, including reading, crafting, and a fun mascot to meet! 
A young man dressed in a pyjama is sitting at the kitchen table with an eye mask on and a mug in his hand.

Terms and conditions:
*€20.- redeemable coupon, redeemable in the IKEA store on the same day, August 31st. The maximum discount is €200.-, when spending €1000.-. Read the full terms and conditions here.

**Breakfast is available until 4pm in our Swedish Restaurant. Children eat breakfast for free that day, whether they come in pyjamas or not.

IKEA for Business

As a business customer you can also take advantage of our dreamy offers. So come by on August 31st and discover what we can do for your hotel, restaurant or office.

Explore the benefits

Two smiling children in pyjamases are hugging each other, one of them is holding a DJUNGELSKOG soft toy in her arms.
A person wearing a green pyjama is resting his legs on two white pillows while wearing black shoes and socks.
A woman wearing a white pyjama is sitting outside an IKEA store with a soft ice cream cone in her hand.
A woman resting with her face down on a comfy bed covered with quilts in an IKEA store's bedroom area.
A young man wearing a green pyjama is eating a cinnamon bun against a yellow wall.

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