Pride
Pride is celebrated annually in various places across the Netherlands, in support of equal rights for the LGBTQ+ community and the freedom to be yourself.
And 2026 is an extra special year: for the first time in history, WorldPride will be held in Amsterdam.
Wear it with Pride
At IKEA, we support a variety of initiatives that stand up for the rights of LGBTQ+ people. Everyone should feel accepted and valued – at home, at work, and in the world.
You can show your support too by purchasing a rainbow bag. For every bag sold in our stores, we donate 1 euro to COC Netherlands. This campaign runs from 17 May to 31 August.
Wear it with Pride
At IKEA, we support a variety of initiatives that stand up for the rights of LGBTQ+ people. Everyone should feel accepted and valued – at home, at work, and in the world.
You can show your support too by purchasing a rainbow bag. For every bag sold in our stores, we donate 1 euro to COC Netherlands. This campaign runs from 17 May to 31 August.
Bring the Pride vibe into your home
Hosting a Pride party, or just getting into the spirit yourself? These cheerful items will do the trick.
Bring the Pride vibe into your home
Hosting a Pride party, or just getting into the spirit yourself? These cheerful items will do the trick.
What's a party without something tasty?
A jar with a tap can lift any party! Together with the stand, it’s easy for guests to refill their glasses. And depending on what you're pouring from the tap, plastic cups and tableware might be a good option too...
Get ready for the Pride Parade
Heading into the city for Pride? Make sure you’re well prepared! Rain or sunshine, nothing will hold you back with the foldable KNALLA umbrella, which also doubles as a parasol. Bringing your own snacks and drinks? Keep them cool in the cheerful TOFSAND cooler bag. And while you're at it, toss in a filled IKEA 365+ water bottle - it always comes in handy.
Get ready for the Pride Parade
Heading into the city for Pride? Make sure you’re well prepared! Rain or sunshine, nothing will hold you back with the foldable KNALLA umbrella, which also doubles as a parasol. Bringing your own snacks and drinks? Keep them cool in the cheerful TOFSAND cooler bag. And while you're at it, toss in a filled IKEA 365+ water bottle - it always comes in handy.
IKEA and inclusivity
At IKEA, we believe in a diverse and inclusive organization that reflects the society we live in. It is essential that everyone can be 100% themselves, feels respected, and has equal opportunities and fair treatment. The Progress Pride Flag is a globally recognized symbol of diversity, acceptance, and pride for the LGBTQIA+ community. It represents the ongoing fight for equal rights and carries a powerful message: everyone belongs and should be free to be who they are without having to hide or diminish any part of their identity. That is why we proudly fly the flag as a visible sign of our support. If you are not personally represented within the flag, be the flagpole - stand tall and help carry this important message forward.
IKEA and inclusivity
At IKEA, we believe in a diverse and inclusive organization that reflects the society we live in. It is essential that everyone can be 100% themselves, feels respected, and has equal opportunities and fair treatment. The Progress Pride Flag is a globally recognized symbol of diversity, acceptance, and pride for the LGBTQIA+ community. It represents the ongoing fight for equal rights and carries a powerful message: everyone belongs and should be free to be who they are without having to hide or diminish any part of their identity. That is why we proudly fly the flag as a visible sign of our support. If you are not personally represented within the flag, be the flagpole - stand tall and help carry this important message forward.
