IKEA Korea launches 2016 IKEA catalog
Filled with home furnishing inspiration and smart solutions for every area of the home
In this year’s IKEA Catalogue, IKEA Korea is focusing on the most important people in this world, the children. Under the motto of “Home is the most important playground in the world”, the company proposes ideas on how families can spend more time together at home where the small moments can make a big impact.
As always, the catalogue is designed to inspire the readers with the home furnishing knowledge, tips and ideas, and tells the story of how little things can make a big difference in everyday life.
“We believe home is the most important playground for children and that IKEA products can create an environment where children can engage in creative play with their parents.” says André Schmidtgall, Country Retail Manager at IKEA Korea.
The 2016 IKEA Catalogue worldwide will be printed on 213,000,000 FSC certified copies, translated into 32 languages and distributed in 48 countries.
In addition to the printed catalogue, the IKEA Catalogue App available starting from August 17 makes all the new inspiration and products move out of the catalogue and into people’s home. With this year’s augmented reality feature, people can see how more than 400 products fit in their home and even take a tour in two of the room-sets with the new “Walk in the room” feature. The app also offers more than 50 films, image galleries and 360-views.
The 2016 IKEA Catalogue also delivers information on the new lower prices. Ever since IKEA was founded, the company has been working hard to offer lower prices, so that more products would be even more affordable. In the fiscal year of 2016, IKEA Korea will offer 340+ products at a lower price.
The IKEA Catalogue will be available at the IKEA Gwangmyeong Store from September 01 and IKEA FAMILY members will receive the 2016 IKEA Catalogue by mail.