‘A Better World Starts at Home’ campaign

‘A Better World Starts at Home’ is IKEA’s global campaign launched in 2019, highlighting the importance of sustainability and deliver the message that every small actions can create a big, meaningful impact on people and the planet. This year’s campaign will include various online and offline activities to inspire the many Koreans to live a better life at home and contribute to a more sustainable future with IKEA’s affordable and sustainable home furnishing solutions.

As a part of this year’s campaign, IKEA Korea has selected 'Better for People + Planet' products, which will be labelled with a 'green dot' so that customers can more easily find and choose sustainable products that meet their personal needs. These 'Better for People + Planet' products include HÅLLBAR waste sorting solution, TIPHEDE flatwoven rug, and GUNRID air purifying curtain, which are made with responsibly-sourced, reused or recycled materials, and some can also enable the many people to save resources such as energy and water, and reduce or recycle their waste. 'Better for People + Planet' products are available for purchase at all IKEA stores in Korea (Gwangmyeong, Goyang, Giheung and DongBusan) and the IKEA Korea website.

IKEA also launched the new ‘IKEA Better Living App’ as part of the campaign, through which the many people can easily discover and log sustainable everyday actions like choosing a plant-based meal or air drying laundry. To celebrate the launch of the 'IKEA Better Living App’ and promote active participation, IKEA Korea will host 'One Planet Challenge’ for one month starting on April 16, where top 100 participants with the most popular posts on their everyday sustainable actions will win a KRW 50,000 IKEA gift card.

The ‘IKEA Better Living’ app is available for download for free on App Store and Google Play. For more information on the 2020 ‘A Better World Starts at Home’ campaign, visit the IKEA Korea website.

“At IKEA, we constantly work to bring positive, lasting impact on the local community and the planet.” said Fredrik Johansson, Country Retail Manager and Chief Sustainability Officer at IKEA Korea. “With this campaign we hope to inspire the many Koreans to join our efforts towards a healthy and sustainable future by taking small yet meaningful actions at home.”

Under the vision ‘to create a better everyday life for the many people’, IKEA is committed to making a positive impact on people and the planet in order to contribute to wider changes in society, based on the ‘People & Planet Positive Strategy’. As a part of IKEA’s initiative to use raw materials in a more responsible way and respond to climate change, 100% of cotton and 89% of wood used in IKEA products come from sustainable sources. IKEA aims to achieve zero carbon dioxide emissions in the consumer delivery process by 2025, and use 100% renewable and recycled materials in the IKEA range by 2030.