IKEA Gwangmyeong celebrates MIDSOMMAR
Home furnishing company IKEA Korea is holding a sale and a variety of different events
In Sweden, the longest day of the year is called MIDSOMMAR, which falls on June 25 this year. As one of the most popular Swedish holidays, it has its origins in ancient traditions to bless the land and pray for good harvest. Every year in Sweden, MIDSOMMAR is celebrated by wearing wreaths made with wildflowers and gathering around a pole decorated with greenery and flowers to dance along to the music on MIDSOMMAR Eve.
As part of the MIDSOMMAR celebration, IKEA Gwangmyeong is holding the MIDSOMMAR Sale from June 10 to June 28 and is randomly selecting 10 IKEA FAMILY members who show their membership card during purchase to give out IKEA vouchers every day. IKEA Gwangmyeong is also hosting the MIDSOMMAR Buffet at the restaurant during weekdays from June 13 to June 24 at 5pm – 9pm. Buffet tickets are available for purchase at the Swedish Food Market on the first floor of the store, and the buffet will be free for children under 6.
In addition, an experience zone where children together with their families can experience the Swedish MIDSOMMAR tradition with singing and dancing round the pole will be prepared outside the store, and children will have a chance to participate in the Swedish fishing game called FISKDAMM on the MISOMMAR Eve, June 24 at 5pm and 7 pm.
Michele Acuna, IKEA Gwangmyeong store manager, said, “Swedish heritage and culture is the backbone of IKEA. We are happy to share Swedish traditions by hosting a variety of activities for our many visitors throughout the year. MIDSOMMAR is an important holiday celebrated throughout Sweden and we have planned some fun activities to share with our visitors. IKEA Gwangmyeong will celebrate MIDSOMMAR holiday every year.”
Meanwhile, IKEA Korea has partnered with Sticky Monster Lab to create a special animation about MIDSOMMAR and share Swedish MIDSOMMAR traditions including songs and dance as well as Swedish food recipes. The animation, available via IKEA website starting June 10, has become very popular, receiving a large number of views on Facebook.
The animation can be found in the links below and for more information, contact Customer Support Center at 1670-4532.
Website: www.ikea.krFacebook: www.facebook.com/ikea.kr