IKEA Korea ranks top in 2H 2018 KS-SQI among home furnishing companies
FY19 brand campaign “75 Years of Love for the Home” announced
The KS-SQI is a service quality evaluation model based on a customer satisfaction survey conducted on customers who have purchased or used the products and services of different companies. Following IKEA Korea’s top ranking last year in the furniture category for KS-CQI (Korean Standard–Contact Service Quality Index), this year, IKEA Korea was ranked as the No.1 home furnishing company on the KS-SQI with the best overall service satisfaction.
With aims to provide a better customer experience for the many people, IKEA Korea offers services for picking, delivery, assembly, home furnishing consulting, and kitchen planning. IKEA Korea also provides a return policy where customers are able to return their purchase within 365 days for a refund. Furthermore, IKEA Korea continues to invest in expanding its customer touchpoints to enable more of the many people to experience IKEA’s unique home furnishing products and solutions whenever, wherever they want. As a part of this multi-channel strategy, IKEA Korea has launched its e-commerce business on September 1, offering better accessibility to customers nationwide.
André Schmidtgall, IKEA Korea Country Retail Manger, said, “We are honoured to have been recognised as the top home furnishing company with the best customer service satisfaction in the second half of this year,” adding, “With our customers’ needs in focus, we will continue to develop our services to offer a better customer experience and contribute even more to a happy everyday life at home in Korea.”
Under its vision to “create a better everyday life for the many people,” IKEA aims to offer a wide range of well-designed functional home furnishing products at prices so low that many people as possible will be able to afford them. With a strong commitment to understanding and fulfilling customers’ needs in today’s urbanised world, IKEA is focusing on its new growth strategy to become more affordable, convenient and people and planet positive.
About IKEA
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.
About the INGKA Group
INGKA Group (INGKA Holding B.V. and its controlled entities) is one of 11 different groups of companies that own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. INGKA Group is the world’s largest home furnishing retailer and operates 367 stores in 30 countries. Our vision is to create a better everyday life for the many people. INGKA Group offers well-designed, functional and sustainable home furnishing products at prices so low that many people are able to afford a beautiful and functional home. INGKA Group stores had 838 million visits during FY18 and 2.3 billion visits www.ikea.com.
About IKEA Korea
IKEA, under INGKA Group, entered the Korean market in 2014 with the opening of IKEA Gwangmyeong. Since then, IKEA Korea has opened its second store in Goyang in 2017 and held a groundbreaking ceremony for IKEA Giheung, its third store, in July 2018. Before each store opening, IKEA conducts a wide range of research and home visits to understand people’s life at home in each respective area. Based on its vision “to create a better everyday life for the many people,” IKEA enables and inspires the many people in Korea to love their homes through home furnishing. As a humanistic company and good neighbour, IKEA also aims to become a great place to work for its co-workers while creating a positive impact in the local community.