IKEA Korea holds a discount event celebrating Midsommar, a Swedish holiday

A sale event at IKEA Gwangmyeong store from June 22 to July 31- Up to 70% off on a wide range of products including table, drawer, bedding, etc.

Corporate NewsRetailJune 19, 2017Last edited: August 25, 2021

[Seoul – June 19, 2017] Home furnishing IKEA Korea is holding an event, which offers a discount on a wide range of products of IKEA between June 22(Thu) and July 31(Mon) in celebration of MIDSOMMAR, a Swedish holiday.

Midsommar, which is June 24(Sat) this year, means the longest day of the year in Sweden. Since it has its origins in ancient traditions to bless the land and pray for good harvest, it has become one of the most popular summer festivals in Sweden. Especially on the Midsommar eve, Swedish people celebrate the beginning of Swedish summer by wearing wreaths made with wildflowers and gathering around a pole decorated with greenery and flowers to dance along to the music. They also enjoy traditional food including herring, boiled potatoes with dill, sour cream, chives and Snaps with their families and friends.

IKEA Korea will offer a big discount event at the IKEA Gwangmyeong store from June 22 to July 31 to celebrate the Midsommar festival with Korean consumers. A variety of products including home furnishing items, drawers and beddings will be sold at up to 70% discounted price. Especially a coffee table from the IKEA PS 2017 series which support lifestyle of the fiercely independent and the free-thinkers will be offered at KRW 29,900. LERBERG series, which are easy to assemble, is priced between KRW 7,900 and KRW 17,900. Consumers can also purchase mattresses in various sizes and materials with comfort from KRW 199,000.

Chairperson of KFW Hye-Kyung Lee said, "Although many single mom families wish to provide their children a special life at home, it is difficult to do so because of the economic circumstances they face. Sponsored by IKEA Korea, the 'Mom-Up Project' will be a valuable opportunity for unwed single moms and their children to build a brighter future together, while establishing a strong foothold for the children to grow up as the greater future generation of Korea. We truly appreciate IKEA Korea’s support on this project which is most vital to our Korean society."

Nicolas Johnsson, IKEA Korea marketing manager said, “Celebrating the Midsommar festival which is the second major holiday in Sweden along with Christmas, we designed this event to provide more extensive benefits to our customers”, adding, “Through this event, we hope that many visitors will enjoy the Swedish culture and have memorable moments with our products.”

For more detailed information about MIDSOMMAR and Sales, please visit IKEA Korea website at www.IKEA.com