IKEA Korea to Host ‘A Night with IKEA’ Sleepover Event
IKEA presents home furnishing solutions for single households at SK D&D’s ‘Episode Seongsu 101’
In partnership with SK D&D, IKEA Korea will present 6 rooms with unique themes and relevant home furnishing solutions at ‘Episode Seongsu 101’, a new social apartment targeting single households—a growing population in Korea. Key concepts will reflect the diverse living trends and needs of those living alone, featuring IKEA’s home furnishing solutions around sleeping, storage, home office, pets and more.
As a part of IKEA Korea’s FY20 brand campaign ‘The Great Wake-up’, the sleepover event will invite 24 IKEA Family members to spend a night in IKEA’s special home furnishing space at ‘Episode Seongsu 101’ throughout February. In addition, a variety of engaging programs such as home furnishing workshops, Swedish breakfast and healing yoga classes will be offered.
Application process will begin on January 10, 2020 through the IKEA Family Website, and the 24 lucky members will be notified separately on January 22 and 23. The details of the event will be posted on the IKEA Family Website Event Page from January 10.
“We at IKEA Korea are committed to offering the most relevant and inspiring home furnishing solutions that meet the fast-changing, diverse needs of the many people, contributing to a happier everyday life at home.” IKEA Korea’s Country Commercial Manager Nicolas Johnsson said. “This sleepover event will be an exciting opportunity for single households to experience IKEA’s unique home furnishing ideas,” he added.