IKEA Korea expands ‘New Lower Price’ home furnishing products and services
Around 40 products, kitchen & bathroom installation made even more affordable starting March 31
The 'Circular Hub’ will completely transform the existing As-is area, which previously sold recovered and repackaged products that would otherwise go to waste, as well as second-hand furniture from in-store
[Seoul – March 22] Home furnishing retailer IKEA Korea announced that it will introduce ‘New Lower Price’ on around 40 additional items and offer even more affordable prices on kitchen and bathroom installation services from March 31.
Each year, IKEA introduces many home furnishing products at ‘New Lower Price’ with the release of a new catalogue. From last year, the ‘New Lower Price’ was expanded to twice a year, to include additional popular items with the aim to reach more of the many people with affordable prices—a result of IKEA's strong commitment to lowering costs while maintaining great quality so that more of the many people can enjoy IKEA’s high quality, well-designed home furnishing products.
As many people are spending most of their days at home amid the prolonged COVID-19 pandemic, IKEA Korea is introducing around 40 items at ‘New Lower Price’ and enable a more convenient and efficient life at home. These include sustainable items such as ▲ LISABO table (KRW 199,000 -> KRW 169,000) and ▲ HILLARED chair pad (KRW 9,900 -> KRW 7,900) as well as highly functional home furnishing accessories and storage solutions such as ▲ TÄRNABY table lamp (KRW 29,900 -> KRW 24,900) and ▲ FJÄLLBO TV bench (KRW 179,000 -> KRW 149,000). The newly added ‘New Lower Price’ will be available at IKEA Korea official online store and all IKEA Korea stores from March 31.
IKEA Korea’s kitchen and bathroom installation services will also be made even more affordable starting March 31, at approximately 10% lower prices. Customers will be able to enjoy more convenient shopping experience with a more simplified process and a complete service that also enables installation of kitchen and bathroom products from other retailers. IKEA Korea will also make this service more accessible to additional areas. The kitchen installation will be available in 8 cities and provinces, and bathroom installation will be offered in Seoul, Gyeonggi and Chungcheong Provinces, and Busan and Gyeongnam area. More information about the services can be found at IKEA Korea services from March 31.
In addition, IKEA Korea will offer a discount on delivery fee for purchases at all IKEA Korea stores and the IKEA Korea official online store from March 31 to May 31. Regardless of the purchase amount, furniture delivery fee will be discounted to KRW 39,000 for both online and offline shopping. Customers can continue to enjoy the ‘Neighbourhood delivery’ service at KRW 29,000.
“We are continuously driving our innovative efforts to enable more of the many people to enjoy a better everyday life at home with IKEA’s high-quality, affordable products and more accessible, convenient services,” said Fredrik Johansson, Country Retail Manager at IKEA Korea, adding, “We look forward to seeing more people live happier, healthier and more sustainable lives at home.”
displays. This new space will serve as a place where customers can experience IKEA’s circular operations, enabling them to make more sustainable choices in their everyday lives by rethinking how we live within the limits of the planet. With ambitions to become a circular and climate positive business by 2030, Ingka Group aims to roll out Circular Hub at all 378 IKEA stores operating in 30 countries around the world, continuously exploring innovative ways to prolong the life of its products and contribute to circularity.
Circular Hub will open up the layout of the working area for IKEA co-workers, so that visitors can see and become inspired by the circular process taking place such as repacking, assembly, and sorting waste for recycling. In addition, the new ‘Learn & Share’ area will be a place for customers and the local community to interact with IKEA and learn about sustainability and circularity through workshops and peer-to-peer activities.
“With the launch of ‘Circular Hub’, we are excited to support the many people with new, more inspiring ways to easily take part in circular and climate positive practices in their everyday lives,” aid Fredrik Johansson, Country Retail Manager and Chief Sustainability Officer (CSO) at IKEA Korea. "We at IKEA are more committed than ever before to become a people and planet positive business, maximising the value of our products and resources to the fullest."
To celebrate the launch of the Circular Hub, IKEA Goyang is holding an online quiz and hashtag events on social media until April 12. IKEA Goyang’s Circular Hub will also feature an exclusive display of one-of-a-kind refurbished IKEA products created by IKEA Korea co-workers. More information about the Circular Hub can be found at the Circular Hub page on the IKEA Korea official online store.