IKEA Korea to provide total home furnishing service with enhanced omni-channel solutions
[Seoul – September 14] Home furnishing retailer IKEA Korea shared its major achievements from the previous year and announced a new business focus for FY23 that starts in September 2022. For the new fiscal year, IKEA Korea is committed to becoming a more people and planet positive business by actively responding to climate change and contributing to a circular economy while strengthening omni-channel solutions to enable more people to meet IKEA whenever, wherever and however.
Firstly, as a leading home furnishing company, IKEA Korea will introduce more locally relevant home furnishing solutions that reflect Korean people’s life at home. With the launch of a new brand campaign ’Make home happen,’ it will inspire many people to unbox the potential of their homes, with a focus on storage solutions. In addition, a variety of solutions with home furnishing accessories will be introduced, enabling people to make a better home space in their daily lives with small changes.
IKEA Korea will also strengthen its omni-channel approach with new digital solutions for a total home furnishing service, allowing customers to access IKEA more conveniently at various touchpoints. As part of this strategy, IKEA Korea will introduce more convenient remote services, which enable the whole purchasing process from consultation to payment via remote channels like phone, chat, and video call while reinforcing ’Interior Design Service’ at all stores and remote channels. Also, IKEA for Business (IKEA’s B2B service) will also be expanded.
IKEA’s journey towards sustainability will continue. IKEA Korea is committed to supporting the many people to live more sustainably in their daily lives by enhancing Sustainable Living Shops, which offer home furnishing products designed to reduce climate footprint, and Circular hub where customers can buy second-hand items, contributing to a circular economy. By FY23, IKEA Korea aims to make 42% of its restaurant menu plant-based and use 60% electric vehicles for truck deliveries. It will also continue to invest in renewable energy in Korea to become more climate positive by 2030.
”IKEA Korea sets FY23 as the leap year of omni-channel to make the IKEA home furnishing shopping experience more accessible and convenient through a wide range of online, offline and remote services and solutions,“ said Fredrik Johansson, Country Retail Manager at IKEA Korea.” We as a home furnishing leader with deep expertise in the home, will continue to make our best efforts to enable more people to create a happier and more sustainable life at home.”
As of the end of FY22 (from September 2021 to August 2022), IKEA Korea recorded sales of KRW 618.6 billion (down 10% from the previous year) and 66.82 million visitors. Online sales grew 12% year on year. In addition, electric vehicle shares marked 30%, and 25% of IKEA restaurant menu were plant-based, showing greater performance as a sustainable company.