FÖRÄNDRING means ‘change’ in Swedish. This new collection is a step towards change aimed at reducing air pollution and improving the health of the many people.
As the first step, the initiative is focused on the northern regions of India, one of the most polluted areas in the world with cities like New Delhi, Gurugram and Faridabad. The long-term objective is to create a model to reduce air pollution in other regions across the globe where crops are burnt, which is why IKEA has joined the Climate and Clean Air Coalition. The practice of burning rice straw is one of the main causes of air pollution and smog in India. Northern India is home to 9 of the 10 most polluted cities in the world. The long-term ambition of the “Better Air Now” initiative is to include other regions in India and beyond, and to create a model for reducing air pollution in other parts of the world where crops are burnt.