¿What are cookies?
Who is responsible?
The cookies we use at www.ikea.com/es are managed by IKEA IBÉRICA S.A.U. The cookies used on the www.ikea.com website are managed by a company within the IKEA Group (INTER IKEA SYSTEMS B.V.) and will never be sent to companies or persons outside the above-mentioned group.
We use Salesforce data management platform to collect device information and behavioral data about how our websites and other digital touchpoints are used. The information is used to build audiences for marketing and online advertising. The aim is to make sure we advertise relevant products and services at the correct time. Audiences can be for example interest based (viewed kitchen products) or based on demography (age, gender). We will also connect profiles from different devices if you have logged into your Ikea Account. If you prefer not to receive targeted marketing and advertising you can deny the use of advertising cookies from our cookie settings.
To remember the items in your shopping list.
To calculate the number of visitors that access our website and ensure that there is sufficient capacity to make it fast.
To improve the website's functionality, e.g. by ensuring that users can easily find what they are looking for.
To ensure certain services work correctly, such as payment services.
To recognise your user login so you don't have to re-enter it on every page you want to see.
To show you more personalised advertisements that are tailored to your profile and browsing history.
To be able to assist you via our live chat available on certain web pages.
To remind you of any items you may have selected if you abandoned the purchase before paying.
For cookies to operate effectively, IKEA uses an ID identifier. It is not linked to any personal data so we can't identify individual customers who are browsing the website, except in certain cases, as explained below
Google Analytics and Google Audience services
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files that are stored on the user's computer and that analyses use of the website. The information generated by the cookie about use of the website is often transferred and stored on a Google server in the U.S.A. As a safeguarding measure, Google adheres to the Privacy Shield agreement when transferring data internationally.
Google will also use this information on our behalf to evaluate how users use the website, compile reports on website activity and provide other services related to website and Internet usage.
This website also uses Google Audience, a tool that uses both Google Analytics cookies—used to analyse and track users' browsing habits via cookie IDs—and targeting cookies—used for profiling purposes in order to show you personalised content. For this feature to be effective, you must expressly accept analytical cookies and targeting cookies. Likewise, in order for us to be able to send you personalised email advertising based on your browsing habits and the profile built by the cookie, we require your express consent to receive marketing content by email.
What type of cookies do we use?
The cookies we use at www.ikea.es to improve your experience as a customer are as follows:
Strictly necessary cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Analytical cookies: These cookies allow us to count visits and traffic sources in order to evaluate the performance of our site and improve it. They help us to know how you use our website, which sections are the most or least visited, and at the same time be able to offer you information about our products and services that may be of interest to you when browsing the web or specifically through from any automated means. In the latter case, we will proceed if we are authorized to do so.
Functional cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. For example, these cookies help us to assist you via our live chat so we can offer you a swifter, more immediate service when you're visiting certain web pages.
Targeting cookies: These cookies may be set through our site by our advertising partners. They rely on the unique identification of the browser and Internet device in order to offer you personalised advertising. We may show you personalised advertising based on your profile whenever you expressly authorise the use of advertising cookies.
In this instance, we work with several providers that allow us to use this feature.
You can see the list of cookies and providers that supply them in the document below: LIST OF COOKIES (PDF)
Many of the cookies are "session cookies", which means that they will disappear as soon as the session ends (when you close the browser). Other cookies are permanent, which means that they will be saved on your computer for a while.
How do you configure cookies and withdraw consent?
When you access our website for the first time, a window will appear. You will be asked to indicate whether you wish to accept, configure or reject cookies, except those that are strictly necessary, via the Privacy Preference Centre, which you can access directly from the website's main banner, as well as via the link available on the Cookie Configuration web page.
You can configure cookies via the Privacy Preference Centre. You can also view the types of cookies we use and their purposes, as well as choose the cookies you'd like to enable. You can configure cookies and withdraw consent at any time.
If you accept third-party cookies and later wish to remove them, you can use the cookie deactivation tools of the different web browsers or remove them through the system enabled by these third parties via the links given in the following section.
How to disable cookies in all major browsers
To deactivate cookies, simply change the configuration settings of your browser. For more information, take a look at the guidelines for disabling cookies of the four most commonly used browsers: (Google Chrome, Mozilla Firefox, Internet Explorer, Safari, Safari para IOS (iPhone y iPad), Chrome para Android, Chrome para Iphone y Ipad).
There are also options to disable Google Analytics, which you can find here.
Date updated: 16 December 2019