Privacy Policy

Every day we work to improve the daily lives of as many people as we can, not just with our products and collections, but also with our services. Sometimes we have to gather information in order to do so. We don't just gather information because we want to. After all, we're talking about your privacy and we believe that we must be completely transparent in everything related to processing your data, that's why we've made our Privacy Policy available to you.

This is the Privacy Policy that we hold ourselves to and that you will find when you shop in our stores in Spain, through our telephone sales service or interact with us through the various channels we make available to you, such as our website (www.IKEA.es), our mobile application, the IKEA kiosks or terminals you will find in our stores, and our WhatsApp service. We may occasionally inform you of specific data processing, in which case you will receive specific information about this.

1. WHO IS THE DATA CONTROLLER FOR YOUR PERSONAL DATA?

The entity that is responsible for processing your personal data when you purchase or interact with us is IKEA IBÉRICA S.A.U.

IKEA IBÉRICA S.A.U.
Postal address: Avenida Matapiñonera, 9, 28703, San Sebastián de los Reyes, Madrid, Spain
Tel.: +34 900400922
Data Protection Officer: [email protected]

2. WHAT TYPE AND CATEGORIES OF PERSONAL DATA DO WE PROCESS?

The categories of data that we need from you are classified as:

Identification and professional contact information.
Billing and payment information.
Login and browsing data.
Information related to IKEA Family and IKEA Business Network memberships.

Within each of these data categories are the following data types, which we will request from you or which you will provide to us at some point during our relationship:

Identification and professional contact information: first name and surname(s), postal address, shipping address, date of birth, telephone number and email address. If you are a member of the IKEA Business Network, we will need the company's name, registered address, Tax ID (NIF) and professional contact details. You may provide us with data on third parties with whom you have a relationship. In that case, we will process said data because we assume that you have advised these third parties that you would be providing their data to us and have referred them to this privacy policy so that they know how we process their data. However, we will inform them of this privacy policy at the earliest opportunity.

Billing and payment information.Billing address, current account number and banking details. Data required to create and complete an invoice; in the case of IKEA Family and/or the IKEA Business Network, a Tax ID (NIF/CIF) is required in order to comply with tax obligations. Payment or credit card data is neither collected nor retained in our systems; said data is sent directly from the payment gateway to the payment service provider.

Login and browsing data.In this case, we can access your device's IP address and the device's ID and metadata.

Information related to IKEA Family and IKEA Business Network memberships. For the IKEA Family Club , in addition to identification information, we will process additional information linked to you and your profile or file as an IKEA customer, such as:

Membership number.
Academic qualifications.
Your preferences regarding your home and decoration.
The features of your house: type of home, square metres, style, decoration projects.
As well as any other information you choose to share with us so that we can offer you specific services, such as kitchen or wardrobe design, or solutions for any other room in your home using our tools.

For the IKEA Business Network, we will process the name of your business and the tax ID, name and surname of the contact person, as well as the address and phone number and the details on your IKEA Business Network ID card.

We'd like to thank you in advance for providing us with up-to-date and accurate information. If the data you provide us is false, incomplete, inaccurate or out of date, IKEA reserves the right to terminate the contracted services or any contract that has been signed.

3. FOR WHAT PURPOSES DO WE PROCESS YOUR PERSONAL DATA?

We will process your personal data for different purposes depending on your relationship or interaction with us. We have identified the following purposes:

Sale of products. When you buy from IKEA we may process your data to:

Manage the purchases you make through the various IKEA channels (in store, online, by phone, WhatsApp, our App etc.) and contact you regarding your purchase. For logged in customers, we collect data about your use of our different channels (app, web and store- the latter only if you identify as an IKEA Family member) to better understand how our customers use these different channels and how they play together. The legal ground for such processing is our legitimate interest to review and improve our customer meeting points. You can find out more information on how we handle your personal data in the App's Privacy Policy, which can be found here.
Manage payments by communicating data to the appropriate financial institution, or, where appropriate, via the institution responsible for each of the established payment methods. In the event you pay online with your VISA card and choose the finance payment option, we will share your data with the financial institution solely for the purpose of managing the aforementioned financing.
Perform a fraud check on credit card payments, based on the credit card's issuing country, postcode and country of origin. In this case, this decision is made via an automated system.
Issuance of invoices for the purchase of products.
If you show your IKEA Family card when completing your purchase, to apply a discount and link the transaction data to your IKEA Family account.
If you have a profile on the IKEA website, in order to provide you with a summary of your purchases and receipts in your customer area. Conduct and send you quality surveys on the products you purchase from IKEA.
If you are an IKEA Business Network member, you will be able to enjoy the advantages and product discounts linked to the IKEA Business Network.

2. IKEA services.When you request a service, we may process your data to:

Contract an IKEA service through any IKEA channel, such as: installation and assembly, transport or the disassembly and removal of furniture, planning and specialised consulting services, sale of second-hand furniture etc., as well as others we may offer in future.
Request and manage an appointment for services such as IKEA planning and consulting services that require a prior appointment.
Contact you through any means owned by IKEA (telephone, email, WhatsApp) in connection with the service you have requested.
Manage payment for services.
Resolve through any means owned by IKEA (telephone, email, WhatsApp) any enquiries about our products or services.
Prepare and send invoices to you.
Apply a discount and link the transaction data to your IKEA Family or IKEA Business Network account, if you show your IKEA Family card when completing your purchase, or make a purchase as an IKEA Business Network Member.
If you have a profile on the IKEA website, in order to provide you with a summary of your purchases and receipts in your customer area.
Conduct and send you quality surveys about the services you have signed up for with IKEA and with third-party partners.
If you are an IKEA Business Network member, you will be able to enjoy the advantages, discounts and services linked to the IKEA Business Network.
Hub service: reserve your product – we will process your data in order to manage any product reservations that you make through our Hub. As part of this service, we may contact you to update you on your product reservation and provide our Hub enquiries service.
Design your home using the IKEA tools at your disposal. And save the designs.
If you authorise us to do so, we may process your location details to provide you with services that require this type of information through our app. For example, to find a product in store. In any case, we will inform you beforehand and ask for your consent, you can choose and revoke your consent at any time through the settings tab on your device.

Send the details of the Gift Registry that you create, including your name as the sender and in the body of the message. By stating that you know the recipient, you become responsible for the message that is sent. We will use the data that you provide to send the details of the Gift Registry on the basis of the contractual relationship and inform you if the recipient purchases anything from your Gift Registry, we won't store or process the data unless it is provided to us by the recipient.

3. IKEA Family Club, IKEA Family rewards points and the IKEA Business Network. When you register for IKEA Family or the IKEA Business Network we will process your data to:

Manage IKEA Family and IKEA Business Network customer registration.
Contact you to welcome you, as well as communicate with you regarding your IKEA Family or IKEA Business Network membership.
Send you offers and promotions that you can benefit from as a member.
Send you birthday greetings.
We will use your transaction data, your IKEA Family Account or user data and your user activity on our website and app (as well as participation in events in our stores) in order to manage your rewards points. We will use your purchase information and information about your non-purchase interactions (user activity) to calculate and give you the reward points you earn on these purchases and interactions. If you have earned reward points for purchasing an item and later return the same item, we also need to connect the return to your account in order to remove the reward points you earned on the returned item. Note that we will only collect purchase history and interactions that you have performed when logged-in or identified as a IKEA Family Member. Your email address will be used to send you necessary communication regarding your reward points.
Reward points are a new feature of the IKEA Family offering, which means that we are constantly evaluating and working on how to improve it. Therefore, we will also process your personal data in order to evaluate and improve the rewards points system. This means, for example, that we will use the data to evaluate the user design of our websites, understanding what rewards our customers prefer, what is the right number of reward points required to claim a specific reward and which non-purchase interactions are most frequently used. We will do this based on our legitimate interest to improve IKEA Family in general and the reward points in particular.
As an IKEA Business Network customer, we will process your professional contact data to find out more about your professional field, as well as maintain a contractual or any other relationship with the company you work for.

4. IKEA Ambassadors' Club. As a member of the IKEA Ambassadors' Club, we will process your data so you can access content, information and experiences.

5. IKEA Customer Service.Regardless of whether or not you are a customer, when you contact us through our Customer Service system or through any means under the ownership of or facilitated by IKEA, including direct contact with staff at an IKEA store, and you provide us with your data, we process it for the following purposes:

Managing and providing a service and, where appropriate, contacting you in relation to a request, return or claim, as well as in relation to any enquiries that you wish to make.
Sending you invoices.
Contacting you in the event that we issue a safety warning regarding one of our products or if we need to carry out any safety investigations in relation to a product.
We may record and monitor Customer Service calls for quality and security reasons and for internal training purposes.
We may review call and chat transcripts both manually and using automated AI technology.
IKEA Virtual Customer Service We can assist you and answer any questions you may have through our virtual customer service system.
Managing and tending to requests or queries that you may raise or may wish to raise.
Contacting you in relation to requests or queries that you may raise or may wish to raise.
Sending your request or query to the Customer Service department or other relevant department.

6. Contests, raffles and/or activities and events organised by IKEA. When you participate in a contest, raffle, event or other promotional activity organised by IKEA. In this case, we may use your data to:

Confirm your attendance at the event.
Send you a reminder of the date and time.
Contact you if you are the winner of a contest or raffle.

We organise and participate in a variety of events — both physical and virtual. For organisational reasons, it is important for us to identify which media are involved in covering the news or event, as such, we will request your contact details as an industry professional. We may also use this data—primarily your corporate email—to send you information about the time and place of an event, to send you a reminder just before it takes place or to send other press invitations.

7. IKEA Play Area.When you leave your child in the Play Area while visiting the store, we will use your data to record your child's presence in the Play Area.

8. Social media. In the context of our social profiles we can process your data when you interact directly with us and send us a direct message to respond to any request. We can also track any mentions made of our brand through public profiles on social networks.

9. Wi-Fi network use When you use our free Wi-Finetwork. This service is provided by an external provider contracted by IKEA that manages all aspects of the Wi-Fi service. Once you have logged in, some data about you is recorded automatically, such as your device's identification number (MAC address), which will be recorded and processed by the service provider.

10. Video surveillance systems.CCTV cameras are used to ensure the safety of people and our facilities. We also use cameras to count visitors at the entrance, exit and other parts of the store. The footage will not be recorded and the purposes of the processing of data is counting the occupancy and customer flow in the store for security reasons and to provide a better customer experience.

11. Marketing communications. If you provide us with consent, or if you are already an IKEA customer or member of IKEA Family or the IKEA Business Network and you have not opted out, we will process your data to send you electronic advertising related to our products and services in line with your profile. The advertising we send you will be tailored to the information we have identified from purchases you have made, information you have provided us and the pages you visit on the IKEA website. We may send you emails:

To send you plans or shopping lists that you have saved in your account.
To remind you of items that you placed in your shopping bag that you did not end up buying.
To inform you about products on the website that you have shown interest in, as well as if you've shown interest in a product on the website, but did not end up buying it.
To remind you that you can buy our products and services if we notice that you have not purchased from IKEA for some time.

As you can see in our cookie policy we use technology similar to cookies, for example pixels. Marketing communications that we send you via email contain tracking pixels. These allow us to verify whether you have opened the email or not, as well as other types of information, for example the time you accessed the email, the type of browser, the operating system or your IP address. If you wish to opt out, please see our cookie policy for information on how to avoid this type of tracking and similar technologies.

You can opt out of receiving this type of marketing content at any time by clicking the unsubscribe link at the bottom of any of our emails.

We'd like to expressly inform you that we do not make automated decisions that affect you with regard to sending advertising.

We also use Meta and Google marketing tools when we market our products and services to potential customers. We use email addresses of IKEA Family members who have agreed to receive commercial communications to direct them to marketing campaigns on the Meta and Google platforms when we believe that they could benefit from the product or service offered, as well as to exclude them when we believe that they are irrelevant for that user, and to find similar people in the Meta and Google user bases and direct those new users to campaigns on both platforms, as well as to exclude existing customers from marketing campaigns on the Meta and Google platforms. This is to make sure that we don't send you any direct marketing that you wouldn't benefit from. We also use the parameters offered by Google and Meta to create audiences for marketing campaigns based on user data from both platforms. Examples of parameters include demographics, location, age and interests.

Meta offers the ability for you to control the ads you see on its platforms. You can configure your ad preferences on Meta: https://www.facebook.com/help/247395082112892?helpref=popular_topics.

Likewise, Google enables you to control the ads you see on its platforms. You can configure your Google ad preferences under the "personalised ads" section: https://myaccount.google.com/data-and-privacy

Data collected and processed by Meta is governed by its privacy policy, which can be found here: https://www.facebook.com/about/privacy.

Data collected and processed by Google is governed by its privacy policy, which can be found here: https://policies.google.com/privacy.

12. Analytics. In order to perform internal analysis, the basis for processing your data through aggregation or pseudonymisation is our legitimate interest in improving our products and services, as well as improving and adapting our IKEA channels. In the framework of these analyses, we may aggregate obtained information with other information obtained by other means of analysis, such as cookies (Google Analytics) or even information obtained at our facilities. We have weighed potential interests and determined that IKEA has a legitimate interest in analysing how you shop and what you buy, reasons for you getting in context, your comments and views on the efficiency of our customer service. This may include your viewed products, transactions, the items in your basket and how and why you contacted IKEA in order to adapt our strategy and commercial offerings based on the information obtained from transactions carried out at various points of sale, customer services and self-service tools, as well as knowing the market in which we operate and how it evolves, and organising its resources in the most efficient way in the process of selling products and services. You can contact the Data Protection Officer to request more information.

As part of our Customer Ratings and Reviews Service (the CRR Service), we will invite you to rate the items and/or services you purchased from IKEA. Based on the review you have submitted, we may contact you using any of the contact details available in our databases in order to comply with the legal obligations of IKEA in the event that we issue a safety warning about any of our products or in the event that we need to investigate cases related to the safety of IKEA products.

13. Product safety monitoring. We may contact you in accordance with applicable regulations, using any of the contact details available in our databases, in relation to any information about the safety of our products.

14. Purchases made via www.tiendasueca.com. When purchasing from the Swedish Bistro, we process your data because we need it to be able to carry out the contract between us when you purchase a product. In order to prevent purchase fraud, we process your data based on the execution of a contract as this is a necessary component of the purchase process. In that event, an automatic check will be made.

15. Contact. Regardless of whether or not you are a customer, when you contact us through any means facilitated by IKEA, including direct contact with staff at an IKEA store, and you provide us with your data, we process it for the following purposes:

Managing and tending to requests or queries that you may raise or may wish to raise.
Contacting you in relation to requests or queries that you may raise or may wish to raise.
Sending your request or query to the Customer Service department or other relevant department.

4. WHY DO WE PROCESS YOUR PERSONAL DATA? WHAT LEGAL BASIS DO WE HAVE TO PROCESS SUCH DATA?

Sale of IKEA products – When you purchase from IKEA, we process your data because we need it to be able to carry out the contract between us when you purchase a product or the pre-contractual relationship in the event that we prepare a quotation or require certain information prior to purchase. In order to prevent purchase fraud, we process your data based on the execution of a contract as this is a necessary component of the purchase process. In that event, an automatic check will be made.

We may also process data based on our legitimate interest, in the case of sending quality surveys for purchased products and contracted services with IKEA and third-party partners, and sending requests for the evaluation of items purchased at IKEA. We have weighed potential interests and have determined that surveys provide very relevant information for IKEA, as they allow us to obtain standardised and comparable indicators for monitoring, learning and improving how we execute our services. You can contact the Data Protection Officer to request more information.

We also understand that you may wish to stop receiving them and we respect that decision when you inform us of this.

IKEA Services: When you contract a service, we process your data because we need it in order to carry out the contract between us when you contract that service or the pre-contractual relationship in the event that we send you a quotation or require certain information prior to the provision or contracting of services, for example if you request an appointment for a service.

In order to prevent fraud in the contracting of services we process your data based on our legitimate interest, as well as in the case of sending quality surveys for the contracted services, following up on your budget through calls or emails, or managing appointments based on the information collected. We have weighed potential interests and determined that our actions in following up on your quotation fall within the sales activity and the usual relationship with customers who request a quotation at IKEA. You can contact the Data Protection Officer to request more information.

We may also use your data to create user profiles for our website to plan appointments and specialised consulting based on consent.

Regarding location details, the legal basis for the processing of this information is the consent that you give us when you use our app services that require the processing of such information. In that case, we will inform you beforehand and ask for your consent, you can choose and revoke your consent at any time through the settings tab on your device.

IKEA Family Club, IKEA Family rewards points and IKEA Business Network: In this case, we process your data because, as a member of the IKEA Family or IKEA Business Network, you agree to terms that constitute a contract between us.

We also process your data when you give us your consent to send you IKEA Family or IKEA Business Network newsletters or offers and promotions, and based on our legitimate interest in cases where there is a relationship with IKEA and where the information we send you is related to the products and services you have purchased or contracted.

IKEA Ambassadors' Club: In this case, we process your data because, as a member of the Club, you accept conditions that constitute a contract between us.

Requests to exercise GDPR rights (ARSOPOL rights): Information concerning the requests to exercise GDPR rights and their resolution will be deleted after three (3) years.

IKEA Customer Services: The lawful basis for processing is the pre-contractual relationship established with IKEA, the execution of the agreement in operation between IKEA and you in the event that you are an IKEA customer or a member of the IKEA Family club or the IKEA Business Network, and the fulfilment of legal obligations applicable to IKEA depending on the query or issue that you raise. We review and analyse call and chat transcripts both manually and using automated AI technology based on the legitimate interest of better understanding the customer, analysing trends and improving our products and services. We also process data based on the legitimate interest of being able to provide you with the customer service you have requested, to operate more efficiently, improving customer experience and managing costs responsibly, this includes the possibility of recording conversations for quality, security and internal training purposes. We use Billie to provide quicker responses, handle more queries and to operate 24/7, ensuring that Customer Service is always available. We have weighed potential interests and determined that processing this data and the information collected allows IKEA to maintain a list of interactions that facilitate better customer service by contributing to the effective resolution of your problems or enquiries. You can contact the Data Protection Officer to request more information.

Contests, raffles and/or activities and events organised by IKEA: We process the data you provide to us to participate in contests, raffles and/or activities and events organised by us based on the contractual relationship between us in which there are promotional bases or conditions and, where applicable and for example, the use of your image, based on your consent. IKEA Play Area: In this case, we process the data of the parent or guardian and the minor based on the conditions you accept at the time you make use of the Play Area.

Social media: The lawful basis for processing this data is the contractual relationship or the fulfilment of legal obligations in the event that you are already an IKEA customer, and our legitimate interest in tracking any mentions made of our brand through public profiles on social networks. We have weighed potential interests and determined that IKEA has a legitimate interest in tracking this information available on public profiles for the sole purpose of analysing the correct functioning of marketing campaigns. You can contact the Data Protection Officer to request more information.

Wi-Fi network use: This service is provided by an external provider contracted by IKEA who manages the entire Wi-Fi service, therefore the data is provided based on the contractual relationship that arises when logging in.

Video surveillance systems: The legitimate basis for the processing is, chiefly, the public interest, as our use of the video surveillance system is aimed at ensuring the safety of people, goods and facilities. However, the legitimate interest of the data controller may also constitute the legitimate basis. We have weighed up potential interests and determined that IKEA has a legitimate interest in using video surveillance cameras to ensure that the business conducts its activities under secure conditions for both customers and employees. You can contact the Data Protection Officer to request more information.

We also use cameras to count visitors at the entrance, exit and other parts of the store. The legal basis for processing lies in Ingka's legitimate interest of offering a safe shopping experience to visitors entering its facilities.

Marketing communications: We process your data to send you advertisements based on the consent you provide us and based on our legitimate interest in those cases where there is a relationship with IKEA and where the information we send to you is related to the products and services you have purchased or contracted, as well as in those cases where we use marketing tools, such as Custom Audience. We have weighed potential interests and determined that IKEA has a legitimate interest in sending advertisements for its own products and services similar to those initially contracted, taking into account our industry (Retail) and our business activity. To do this, we retain your purchase history and the information you provide to us when signing up or contracting our services, and we use your purchase data to offer you other products and services that are related to the information we have about you. You can contact the Data Protection Officer to request more information.

We also understand that you may wish to stop receiving our advertisements and we respect that decision when you inform us of this.

Analytics: In order to perform internal analysis, the basis for processing your data through aggregation or pseudonymisation is our legitimate interest in improving our products and services, as well as improving and adapting our IKEA channels. In the framework of these analyses, we may aggregate obtained information with other information obtained by other means of analysis, such as cookies (Google Analytics) or even information obtained at our facilities. We have weighed potential interests and determined that IKEA has a legitimate interest in adapting our strategy and commercial offerings based on the information obtained from transactions carried out at various points of sale, as well as knowing the market in which we operate and how it evolves, and organising its resources in the most efficient way in the process of selling products and services. You can contact the Data Protection Officer to request more information.

Purchases made via www.tiendasueca.com: legitimate basis: contractual relationship.

Contact: The lawful basis for processing is the pre-contractual relationship established with IKEA, the execution of the agreement in operation between IKEA and you in the event that you are an IKEA customer or a member of the IKEA Family club or the IKEA Business Network, and the fulfilment of legal obligations applicable to IKEA depending on the query or issue that you raise, as well as the legitimate interest to provide the Customer Service that you require.

5. WHO DO WE SHARE YOUR PERSONAL DATA WITH? WHO DO WE HAVE PARTNERSHIPS WITH?

In some cases we share your data (only when necessary) with external service providers. These external service providers can only use your data to provide the corresponding services. Therefore, they cannot use this information for their own ends or pass it onto third parties. We may also be required by law to disclose your data to public organizations, authorities or entities. If that's the case, we will only disclose what is strictly necessary.

When required, the following categories of third parties may know your data:

Postal mail workers.
Email processors.
Printers.
Distribution companies.
Companies working in transport, storage, assembly and installation, apparatus collection and environmental management, waste collection, disassembly and removal of old items.
Technical service companies for household appliances.
Payment providers.
Companies that analyse the use of the IKEA website on behalf of IKEA.
Companies that personalise the IKEA website.
Companies that make our Customer Service Centre accessible via social media and by phone.
Auditors, consultants and other similar companies providing consulting and auditing services.
Companies that provide IKEA with marketing and advertising services.
Technology providers that offer AI software, cloud storage and cybersecurity services.
Other companies that provide services to IKEA and that require data in order to provide said services.
Companies of the INGKA Group, including, but not limited to: IKEA IT AB, IKEA Services B.V., IKEA Retail Services AB and IKEA Business Service Center. We have signed the corresponding agreements with these companies that act as data processors to safeguard your personal data.

We may share personal data with other Ingka Group companies that act as our service providers, such as IKEA IT AB and IKEA Retail Services AB, helping us to fulfil our obligations to you and carry out our business.

We also share personal data with our Inter IKEA Group franchising companies, such as Inter IKEA Systems B.V., in order to operate the IKEA franchise system, i.e. to maintain and develop the IKEA Concept, IKEA products and IKEA services. However, personal data shared for this purpose undergoes pseudonymization and cannot be attributed to you by Inter IKEA Group companies.

When these companies act as data processors, we implement relevant agreements, as well as technical and organizational measures in order to safeguard your personal data.

There are a number of services that are not offered directly by IKEA and we have external partners who process data in their own name and/or that provide us access to your data. Here are three examples of these services:

GLOBALBLUE: VAT refund. For VAT refunds, IKEA collaborates with GLOBALBLUE, which is responsible for collecting the data to handle these refunds, in collaboration with IKEA or by accessing the data that is strictly necessary for GLOBALBLUE to proceed with said refund.
TaskRabbit.TaskRabbit is a platform that connects qualified professionals interested in joining the community with people who need help with household tasks, including decorating, cleaning and much more. TaskRabbit is the company with whom you must directly contract the service and is responsible for the personal data collected.
Caixabank Payments & Consumer offers IKEA customers, potential customers and natural persons (excluding freelancers) the possibility to finance the products purchased through the IKEA VISA card by contracting financing directly with Caixabank. At IKEA we will help you with the application and from that moment onwards Caixabank will take care of your financing.
SANTANDER CONSUMER offers end IKEA customers who are SMEs, business owners and/or professionals the possibility to the finance the purchase of products by contracting financing directly with SANTANDER CONSUMER. At IKEA, we will help you with the application and from that moment onwards SANTANDER will take care of your financing.

6. DO WE SHARE DATA WITH THIRD PARTIES FOR MARKETING PURPOSES?

We do not share your data with third parties for commercial purposes; we will only send you commercial information about our products and services. We may offer you discounts and benefits for companies with whom IKEA has entered into business agreements, but we will not share your data with them; we will only send you information about their products or services if they offer us relevant benefits, for example for IKEA Family or IKEA Business Network customers.

7. DO WE TRANSFER YOUR PERSONAL DATA OUTSIDE OF SPAIN?

In order to provide some of the services we offer you through IKEA channels, such as requesting an appointment for a specialist consulting service, purchasing through WhatsApp, purchasing online, collecting your order using store lockers, evaluating products purchased from IKEA, sending advertisements, or, in the event that you pay online with your VISA card and choose the finance payment option, or request notification of your turn with our in-store customer service to be sent to your mobile phone, as well as when you contact IKEA via social networks and we use your data to manage an incident or claim, or if you share information about the design of any room in your house, please be informed that, based on a European Commission adequacy decision or standard contractual clauses approved by the European Commission and included in our agreements, some of our providers may process your personal data in countries outside the European Economic Area (EEA). If you have any questions about international data transfers and the safeguards that we have implemented to ensure protection of your personal data, please contact us at ARSOPOL Rights.

In the case of WhatsApp Business, a Meta company, the service will be provided by WhatsApp Ireland Limited (an Irish company). However, because WhatsApp shares this information with other companies in the Meta group, using WhatsApp involves transferring personal data outside the EEA under Standard Contractual Clauses. If you choose to use WhatsApp to communicate with IKEA, we recommend that you review your privacy settings and read the WhatsApp Privacy Policy for more detailed information about WhatsApp's use of the personal data of users of this service.

8. FOR HOW LONG DO WE STORE YOUR PERSONAL DATA?

Sale of products: We store data about your purchases and orders for six (6) years so that we can answer any guarantee-related enquiries, along with any other questions or complaints about the product and to show that you have shopped with IKEA. For tax purposes, we are obliged to store data for invoices and documents related to these, such as requests for duplicate invoices or VAT returns, for ten (10) years.

IKEA services: We store data about contracted services for six (6) years so that we can answer any guarantee-related enquiries, along with any other questions or complaints about the product and to show that you have shopped with IKEA.

In the case of surveys, we will store your data for a maximum period of twelve (12) months.

For tax purposes, we are obliged to store data for invoices and documents related to these, such as requests for duplicate invoices or VAT returns, for ten (10) years.

IKEA Family Club and the IKEA Business Network: If you do not actively use your IKEA Family Club IKEA Business Network account or cease using it, the account will be deleted three (3) years following the last interaction. However, for tax purposes, we are obliged to store data for invoices and documents related to these, such as requests for duplicate invoices or VAT returns, for ten (10) years.

IKEA Ambassadors' Club: IKEA may permanently remove user profiles from the Ambassadors' Club when users do not participate in any of the challenges put forth by IKEA within a period of six (6) months.

IKEA Customer Service: When any matter has been resolved through our Customer Service, we will store this information for ten (10) years in order for us to provide you with better service should you need to contact us about the same issue in future.

Contests, raffles and/or activities and events organised by IKEA. We retain personal data for the period of time required to comply with legal obligations.

IKEA Play Area: Data will be stored for a maximum period of one (1) week.

Social media: We will only store data you provide us through social networks to handle an incident or claim through Customer Service for ten (10) years to the extent that any enquiry is referred to Customer Service.

Wi-Fi network use: This information will be deleted after one (1) year and may only be used to avoid any misuse.

Video surveillance systems: CCTV images are deleted after a maximum period of thirty (30) days, unless there is a justifiable reason for storing them for longer (e.g. if they are part of a police investigation).

Marketing communications: We will retain data for marketing purposes for the same maximum period for which we will retain your customer or IKEA Family and IKEA Business Network profile, i.e. three (3) years after the last interaction. In the case of marketing tools, the retention period is three (3) months.

Internal analysis: Data will be kept for a maximum period of five (5) years.

Purchases made via www.tiendasueca.com: retention period: We store data about your purchases and orders for six (6) years so that we can answer any questions or address any complaints relating to the product, and to show that you have shopped with IKEA. For tax purposes, we are obliged to store data for invoices and documents related to these, such as requests for duplicate invoices or VAT returns, for ten (10) years.

Contact. Once any matter has been resolved, we will save this information for a period of ten (10) years, in order to be able to provide you with a better service should you need to contact IKEA regarding the same issue in future or if IKEA needs to contact you.

We save the information on the designs you make using our tools for a maximum of three years.

9. DO YOU HAVE QUESTIONS ABOUT YOUR PERSONAL DATA?

If you wish to contact IKEA to make a request regarding your data and exercise your rights in this regard, you can contact IKEA quickly and easily via the following form: ARSOPOL Rights (access, rectification, erasure, objection, restriction and portability).

IKEA has appointed a Data Protection Officer who you can contact. Please note that this email address is only for personal data matters and we cannot address other enquiries sent to this address.

Data protection officer: [email protected]

If you are a member of IKEA Family, you can make changes to your personal data directly in your IKEA Family profile by accessing it with your username and password, as well as modify your preferences for receiving commercial communications.

IKEA adheres to the AUTOCONTROL Code of Conduct on Data Protection in Advertising Activities, which is accredited by the Spanish Data Protection Agency and is therefore subject to its extrajudicial system for processing claims when they are related to data protection and advertising. This is available to interested parties on their website www.autocontrol.es.

What should you do with “fake messages”?

Offers of prizes that do not actually come from IKEA frequently circulate via email, social networks or text messages. They usually offer a gift voucher. These “phishing” promotions illegally use the IKEA name and logo to obtain personal data or to deceive you and get money.

We recommend that you always check who the sender of the email is. You can recognise the official emails of IKEA from the email address of the sender: @IKEA.com or @ikea.es.

IKEA does not use WhatsApp to send prize promotions.

If you are unsure if an IKEA email or a promotion (prize) is real, please contact us. On the website of the Spanish National Cybersecurity Institute (www.incibe.es). you'll find more information about what you can do to use the Internet securely.

10. DO YOU KNOW YOUR RIGHTS REGARDING YOUR PERSONAL DATA?

If you wish to contact IKEA to make a request regarding your data and exercise your rights in this regard, you can contact IKEA quickly and easily via the following form: ARSOPOL Rights (access, rectification, erasure, objection, restriction and portability).

Right to access your personal data.You are entitled to obtain a copy of the personal data that IKEA has about you and information about how we use it. Generally speaking, such requests are processed at no cost to the data subject.

Right to rectification. You can request that IKEA update or correct the personal data we have about you.

Right to erasure. You can ask us to delete your data. Please note that such action may mean that we cannot provide you with some services.

Right to object to and to restrict processing.You can object to the processing of your personal data or ask for it not to be used for certain purposes.

Right to data portability.Whenever the necessary requirements are complied with, you can request your personal data in a commonly used electronic format, and for it to be transmitted to another third party of your choice.

Right not to be subject to automated decision-making (including profiling). You are entitled not to be subject to a decision based solely on automated decision-making.

Right to withdraw consent.If you have given your consent to any specific data processing, please note that you can withdraw your consent at any time.

The right to lodge a complaint with the Spanish Data Protection Agency.If you are dissatisfied with or worried about how we respond to your request, you can file a complaint with the Spanish Data Protection Agency.

11. HOW CAN I VIEW THE PRIVACY POLICY IN IKEA STORES?

In our stores, planning centres and other contact points you will find a sign with a QR CODE that you can scan to access our IKEA website privacy policy.

12. CAN CHANGES BE MADE TO THIS PRIVACY POLICY?

Yes, this privacy policy can be updated. This privacy policy is dated 22/09/2025. We recommend that you read this privacy policy frequently. If any significant changes are made, we will notify you separately.

22/09/2025

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