Win one of 13 trips to Småland, Sweden!
Småland is a region in the south of Sweden – a landscape of forest and lake, where the pace is slower and nature is never far away. This is where IKEA was founded, and something of that same spirit still runs through the region: a quiet resourcefulness, a way of making things work with what's at hand. You can hike, paddle, or simply sit still for a while. The food is local, the craft is local, and there's room to breathe.
During our Midsummer celebration, IKEA Family members have the chance to win one of 13 trips for four people to Småland, Sweden. Spin the Wheel of Fortune on 20 June 2026 in one of the 13 IKEA stores and you could be heading off on an unforgettable adventure.
Discover more about the trips below.
1. Spin the Wheel of Fortune
On 20 June 2026, IKEA Family members can spin the Wheel of Fortune once.
Not a member yet? Sign up now!
2. Land on the top prize
Do you land on the winning segment? Leave your contact details and be in with a chance of winning a unique trip to Småland.
3. The winner will be notified soon
At the end of the day, one winner per store will be selected. The winner will be contacted within 2 days. Their details will then be shared with IKEA's partner, who will arrange the trip to Småland with them.
What can you win?
Get a chance to win a unique 6-day trip to Småland for 4 people - the place where IKEA was founded.
Travel & accommodation
- A return combination ticket, including the Scandlines ferry crossing from Germany to Denmark and passage across the Öresund Bridge from Denmark to Sweden.
- 1 night at the IKEA Hotell + a visit to the IKEA Museum.
- 4 nights' stay at one of three unique locations in Småland: Kosta Lodge, Åsens By or Agundaborg. The accommodation is pre-assigned, so everything is arranged for you.
Discover Småland your way
- Includes 2 enjoyable activities
Flexible planning in 2027
- Choose your preferred travel date in 2027 (excluding July 2027)
- Book your trip at least 3 months in advance
Good to know
- You must arrange a valid passport/ID and travel & cancellation insurance yourself
- At least 1 participant (18+) must have a valid driving licence and their own transport
- Bookings are subject to availability in 2027
Start your journey at the IKEA Hotell
Your adventure through Småland begins in Älmhult. Here you will find the only IKEA Hotell and IKEA Museum in the world. The hotel is a home away from home - fully furnished with IKEA furniture, of course. Just across from the hotel, in the world’s first IKEA store building, you will find IKEA Museum. Explore exhibitions and activities and discover the story of IKEA, from its roots in Småland to the global home furnishing brand of today.
Included:
- 1 night at IKEA Hotell
- Admission to IKEA Museum
After your first night at IKEA Hotell, your journey continues as you head out to one of three beautiful locations Kosta Lodge, Åsens By or Agundaborg, listed below.
A family getaway at Kosta Lodge
Enjoy a relaxed stay in a cottages at Kosta Lodge, surrounded by nature. Spend cosy days together with the family, visit the Safari Park, try your hand at glassblowing and create your own memories to take with you.
Included:
- 4 nights’ accommodation in a cottage at Kosta Lodge
- Admission to the Safari Park
- A glassblowing activity - take home what you make
A peaceful stay at Åsens By
At Åsens By, you'll step back in time in one of Sweden’s best-preserved rural villages. Visit Filmbyn Småland - step into the world of Astrid Lindgren and discover original film settings, costumes and props from some of her stories. You can also join a guided safari through the woodland of Skullaryd Moose Park.
Included:
- 4 nights’ accommodation in a cottage in Åsens By
- Admission to Filmbyn Småland
- Admission to Skullaryd Moose Park
A nature adventure at Agundaborg
Experience a real Småland nature adventure surrounded by forests, lakes and landscapes full of stories at Agundaborg Camp & Paddle, beautifully located next to a lake. Explore the waterways together by canoe, discover hidden islands, cycle through the beautiful countryside and enjoy the peaceful Swedish outdoors as a family.
Included:
- 4 nights’ accommodation in a cottage at Agundaborg Camp & Paddle
- 2 family activities, such as canoeing and/or a cycling adventure
Your easy journey to Sweden
You will travel to Sweden with your own car. The trip includes travel arrangements via the fastest route, using the flexible Scandlines ferries from Germany to Denmark, combined with the Øresund Bridge from Denmark to Sweden. As a winner, you will receive a gift voucher, and your journey with Scandlines and the Øresund Bridge is easy to plan and can be conveniently booked online.
