Plant-based goodness
The protein choices we make impact both our health and the climate. We are introducing more plant-based proteins with a view to finding more sustainable options and giving our customers more to choose from.
Find out how we extract protein from peas to make our meatless meatball
Goals for 2025
- 50% of the menu options in our restaurants will be plant-based
- 80% of the menu options in our restaurants won't include red meat
- 80% of all packaged food offered for sale will be plant-based
- 80% of all the menu options in our restaurants will meet our internal criteria for healthier food
A meatball without the meat
Like the taste of meat but not the climate footprint? Then this member of our HUVUDROLL family is for you.
The veggie hot dog
Looking for more plant-based meal options? Then our veggie dog is for you. All the flavour of the classic dog, but with no animal ingredients and a smaller carbon footprint.
- Product information page
More food that’s delicious, healthy and sustainable
We believe that making healthier and more sustainable food the easy, affordable and delicious choice is a vital part of creating a better everyday life for the many people.