Baby toys
Baby toys: sounds and colors
Baby toys help children develop, so they can make sense of the world. That’s why stimulating them is so important – and so much fun. From a baby play mat to bath toys and more, our range uses sounds, textures and bold colours to encourage loads of giggles and growth without any harmful chemicals.
Sort and Filter
A gift for all ages
Recommended for you
Recently viewed
Developmental baby toys make learning fun
Our developmental toys for babies are designed to keep them engaged and interactive as they work toward important milestones. As curious little ones learn, grow and explore the world around them, baby activity toys will be there to enrich and enhance their journey. Shop our wooden pull toys, musical toys, building toys, rocking toys, walking toys and more.
Baby activity toys get little ones moving and learning
Whether you’re shopping for baby toys they can snuggle, stack, pull or rock, we have the affordable classics in modern styles to keep them active and engaged. From soft rattles and squeaky toys to hammering toys that encourage little builders, you can outfit their entire playroom with just-the-right-amount of toy choices for much less than you might think.
Toys for babies that won’t quickly be tossed aside and forgotten
Browse our ever-updating selection to keep things fun and fresh, with many styles that your child will enjoy through several developmental stages. Unlike more complicated tech toys, the simplicity of classic toys is what makes them so useful. They can be used for many learning and play experiences, from learning counting to colours and beyond. They can also be used in creative play sessions; who says a stacking ring can’t be a crown, or the peg it sits on can’t be a microphone? Just like the products we design for adults, our toys for babies put the fun in functional for an affordable price.
Designed for Play, Built for Safety
Baby safety comes first when it comes to your little one’s playtime. Our baby toys are made from non-toxic, baby-safe materials with smooth edges and secure designs. Rigorously tested to meet high safety standards, they’re built for chewing, grabbing, and exploring. Always choose age-appropriate toys and supervise play for a fun and safe experience.