Toys & play
Learning is so much fun
There's nothing complicated about play. The only energy needed is your child's (and there's plenty of that!). Our safe and fun toys motivate children to develop gross and fine motor skills, social skills and logical thinking through role play, imagination, creativity and movement.
We carry baby toys & play stations as well
Find out how rechargeable batteries can help you make sure your kid’s toys don’t stop during all the fun.
We’re serious about safety testing
When we develop products for children, we first try to see things the way children do. We know their world revolves around play, movement, imagination, relaxation, sleeping and eating. Bumps and bruises are part of growing up, but serious injuries are unacceptable.
When testing our products, we strive to identify and minimize potential safety risks. Each product goes through a long process of testing and is not launched until we are satisfied that it meets our requirements for safety. And even after our products are launched, we continue to evaluate and test them on a regular basis, and if needed we make improvements.