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Toys & play

Learning is so much fun

There's nothing complicated about play. The only energy needed is your child's (and there's plenty of that!). Our safe and fun toys motivate children to develop gross and fine motor skills, social skills and logical thinking through role play, imagination, creativity and movement.

We carry baby toys & play stations as well

Who's coming to the party?

The more, the merrier may be true for many occasions – but some celebrations call for a smaller crowd. Like a colourful play picnic with a few select friends and delicious-looking (but inedible) food gathered on a nearby patch of grass.

See all role play toys
A vibrant children's picnic with DUKTIG multicolour glasses, KALAS mixed-colour plates, toy food and a FABLER BJÖRN soft toy.
A picnic blanket set with DUKTIG multicolour glasses, KALAS mixed-colour plates, toy food and wrapped gifts.
See all role play toys

Part toy storage, part football stadium

Going instantly from idea to action is one of the wonders of childhood. With a goal that also safeguards all you need to play, the match is on before the ref finds the whistle. (Luckily, the arena is dismantled in an instant, too.)

See all physical play
Large play room with SPORTSLIG net unzipped with SPARKA soccer ball inside. SPORTSLIG net in corner, vertically to store more SPARKA balls
A SPORTSLIG toy goal with storage, its zippered mesh front halfway down, with a black-and-white SPARKA toy football in it.
See all physical play

For small artists on the go

With MÅLA portable drawing case the little creator is good to go when the right mood arrives – or for some quality time together.

See the MÅLA series
Rolls of paper and an open MÅLA portable drawing case holding art materials sitting on another closed portable drawing case.
A corner of the drawing board on the back of a MÅLA portable drawing case, with a glass of pink water and a brush nearby.
See the MÅLA series
Four LADDA rechargeable batteries, HR6 AA with a battery capacity of 2450 mAh, lie in a row on a yellow surface.

Find out how rechargeable batteries can help you make sure your kid’s toys don’t stop during all the fun.

We’re serious about safety testing

When we develop products for children, we first try to see things the way children do. We know their world revolves around play, movement, imagination, relaxation, sleeping and eating. Bumps and bruises are part of growing up, but serious injuries are unacceptable.

When testing our products, we strive to identify and minimize potential safety risks. Each product goes through a long process of testing and is not launched until we are satisfied that it meets our requirements for safety. And even after our products are launched, we continue to evaluate and test them on a regular basis, and if needed we make improvements.