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Toys & play

Learning is so much fun

There's nothing complicated about play. The only energy needed is your child's (and there's plenty of that!). Our safe and fun toys motivate children to develop gross and fine motor skills, social skills and logical thinking through role play, imagination, creativity and movement.

We carry baby toys & play stations as well

Fun new cards with a lot to teach

You can give your kids lots of fun and development with these versatile new cards. They help children learn the alphabet, numbers and some symbols through their favourite activity – playing games!

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Two children sit at a white MAMMUT table on top of a BLÅVINGAD rug in front of a window playing with UNDERHÅLLA cards.
    The hands of two children who are sitting at a white MAMMUT table on top of a BLÅVINGAD rug playing with UNDERHÅLLA cards.
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      New soft toys with a real sea rescue story

      Does your child dream about adventures on the high seas? These new friends have lots of stories to share about life in the ocean. The filling in these products is made of recycled polyester made from ocean-bound plastic, which helps reduce the pollution of waterways and seas.

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      Soft toys from the BLÅVINGAD collection shaped like sea creatures lie on a LANGSTED rug in front of some large windows.
        A BLÅVINGAD soft toy blue whale lies on a duvet with a BLÅVINGAD duvet cover on a KURA reversible bed.
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          We’re serious about safety testing

          When we develop products for children, we first try to see things the way children do. We know their world revolves around play, movement, imagination, relaxation, sleeping and eating. Bumps and bruises are part of growing up, but serious injuries are unacceptable.

          When testing our products, we strive to identify and minimize potential safety risks. Each product goes through a long process of testing and is not launched until we are satisfied that it meets our requirements for safety. And even after our products are launched, we continue to evaluate and test them on a regular basis, and if needed we make improvements.