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Iconic IKEA BILLY bookcase celebrates 40 years with name change in Canada #ItsWilliamNow
[National]  In celebration of the 40th anniversary of the iconic BILLY bookcase, IKEA Canada has decided that it’s time to change the name of the bookcase to one that better expresses the sophistication of its age.
Burlington, Ontario - Starting today the classic BILLY bookcase will be renamed, WILLIAM. The name change will be celebrated by spreading the word through social media with the hashtag #ItsWilliamNow.

“The BILLY bookcase is a beloved and iconic IKEA product that has aged so gracefully,” says Lauren MacDonald, Head of Marketing, IKEA Canada. “Forty is a big milestone for BILLY and to mark the occasion, we’ve made a big decision – he goes by WILLIAM now.”

It is estimated that every five seconds, one WILLIAM (aka BILLY) bookcase is sold somewhere in the world. Sixty million WILLIAM (aka BILLY) bookcases have been sold to date globally and nearly two million of those were sold in Canada. The famous WILLIAM (aka BILLY) bookcase launched in 1979 and was designed by Gillis Lundgren who named his design after a colleague, Billy Liljedahl, who had expressed his desire for a “proper” bookcase.

Earlier this month IKEA released a brand new vibrant yellow WILLIAM (aka BILLY) bookcase, along with a new collection of inserts called BOTTNA which includes display shelves and bookends in three different colours. The WILLIAM (aka BILLY) bookcase is available in a variety of sizes and comes in five colours: white, birch, black-brown, brown ash and yellow. The new yellow option is only available in one size.

In celebration of the 40th anniversary, there will be a time restricted offer on the bookcase. From February 21st until March 3rd, all WILLIAM (aka BILLY) bookcases will be 25 per cent off. The offer will be available at all IKEA stores across Canada, as well as online at

IKEA Group is a leading home furnishing retailer with 357 stores in more than 29 countries worldwide, which are visited by 817 million people every year. IKEA Canada has 14 stores, an eCommerce virtual store, five Pick-up and order points and 17 Collection Points. Last year, IKEA Canada welcomed 30 million visitors to its stores and 104 million visitors to the website. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low that as many people as possible will be able to afford them. For more information on IKEA Canada, please
For more information:

Maja Boricevic
Communications Specialist

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