FABLER BJÖRN Soft toy, beige,

Price $ 4

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This teddy bear has a big heart and is good at hugging, comforting and listening – but is also ready for play and mischief when you are. What are you going to do today?

Article Number702.155.30

Product details

This teddy bear has a big heart and is good at hugging, comforting and listening – but is also ready for play and mischief when you are. What are you going to do today?

Distinct contrasts and soft material stimulate the baby's senses.

Distinct contrasts help to develop a child's vision.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

A soft teddy bear with its heart in the right place, lively eyes and a friendly smile. Maybe it will be your child's favourite?


Silke Leffler

  • Product is possible to recycle or use for energy recovery, if available in your community.

  • Material
    100 % polyester
    100% polyester - hollow fibre

    Machine wash, max 40°C, mild process.

    Do not bleach.

    Do not tumble dry.

    Do not iron.

    Do not dryclean.

  • Recommended for ages from 0 year.
  • We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.


Length: 21 cm

  • FABLER BJÖRNArticle Number702.155.30

    Width: 10 cm

    Height: 6 cm

    Length: 22 cm

    Weight: 0.03 kg

    Package(s): 1

Bear with heartKellyExcellent product - got it for my cat Milo - he loves it!5
a star is bornJoyI saw one of these delightful lion cubs (or is it a bear cub?) in the movie The Martian, so it has to be good!5
Great soft toyFATMAGreat soft toy5
Bjorn BearsDanielleThese are a cute little addition to any room or space. Mine personally are a bunch of 3 huddled together in a frame symbolizing my 3 sons..5
PetLakshmanaswamyCool thing4
Small, nice and cuteKefayet U.Easy to wash, small and easy to carry everywhere. My baby loves it.5
Cute high quality itemKirrilyLove this so much5
Perfect for little people toAllisonPerfect for little people to hug and carry with them5
all goodHagirall good5
Perfect as a toy forAnnPerfect as a toy for small dogs5
CuteMunaSuper cute 💗💗5
Cuddly TeddyPaulSmall and cute. Just the right size for our grand daughter to cuddle.5
Great for kids a puppies!BELINDAI purchased these to donate to Seeing Eye Dogs for use with their puppies as soft toys to teach soft biting and friendly play. Highly recommended as they don't have any buttons, bows or plastic eyes.5
Not as good as IPhilNot as good as I hoped1
102IsabelI love it! I have 102 of them!5
Grandson fav toyTonyaMy grandson loves this little bear. I have 2 just in case we loose one or he forgets to bring his for a visit. He is 5 months old.5
FabTRUDIEHighly recommended5
My daughter loves this teddy.ChantelMy daughter loves this teddy.3

SustainabilityPeople and planet

Energy and resources

Is it possible to make plastic hug-friendly?

We want to reduce the amount of new material in our soft toys. Using recycled polyester as filling, and thereby giving new life to used plastic, is one way. That’s why we’ve embarked on an exciting journey with our new range of soft toys. Our goal is to fill as many soft toys as possible with recycled polyester – without compromising on safety or quality.

FABLER BJÖRN Soft toy, beige, 21 cm

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.


What is polyester?

Polyester is a durable, quick-drying and insulating material that is optimal to use for textiles and as filling in pillows, quilts and furniture. The material is made from crude oil – a limited resource. Since IKEA doesn’t want to contribute to more virgin oil being used, we are now gradually switching to recycled and traceable polyester from sources like PET bottles. What’s nice is that polyester can be recycled over and over, without changing or losing its great qualities.


Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.