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DJUNGELSKOG Soft toy, brown bear

Price $ 49

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This big brown bear always greets you with open arms. Cuddly like no other and with a lovely giant stomach where you can feel safe resting - in other words, a real softy.

Article Number204.028.31

Product details

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

Soft and safe friend with big and open arms made for cuddling.


Annie Huldén

  • Material
    100% polyester
    100 % polyester - hollow fibre

    Machine wash, max 40°C, mild process.

    Do not bleach.

    Do not tumble dry.

    Do not iron.

    Do not dryclean.

  • Recommended for ages from 18 months.
  • We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.


Length: 100 cm

  • DJUNGELSKOGArticle Number204.028.31

    Width: 61 cm

    Height: 16 cm

    Length: 100 cm

    Weight: 1.10 kg

    Package(s): 1

Purchased for my daughter, asSarahPurchased for my daughter, as requested for Christmas. She will love it, however I would not normally spend this much on a stuffed toy.5
Cuddly bearJulieThis bear is so soft and cuddly5
Very cuddlyrebeccaVery cuddly4
Big, soft and super snugglyCharlotteSo so cuddly. Big enough to give a big squeeze… a bear hug I suppose!5
All products a brilliant. LoveSOO W.All products a brilliant. Love them, so affordable.5
Amazing love of my lifeVincentDjungelskog changed my life it makes me feel loved like I've never been loved before and I wouldn't know what to do without him he is my rock he is always there for me if I could I would marry i would him he makes me feel happier then5
Very cute but a littleginaVery cute but a little pricey. It was a gift to a friend.5
This Bear is perfectMargaretI really love this bear. My grand-daughter had one and I asked where it came from. I checked Ikea and bought the Bear, the Panda & the Elephant. They are our 'visitors' sitting on the lounge chairs. So cute!!5
Snuggle floor bearJulieMy grandson loved it! 5th birthday and I thought he might not enjoy as it may be a bit young for him! as I hoped, he loves it and it goes with him everywhere...ideal floor bear!5
Changed my lifeAugustDjungelskog has drastically improved my sleeping habits and overall sleep quality. I look forward to having an oversized, plush bear in my bed to snuggle each night. I would recommend him to everyone who has a wallet and sleeps.5
Very popular at homesimoneCute as a button (a very big one!). My 9 year old and 8 year old simply love it...its big but very bear like :). Like a great big pillow!5
Soft and cuddlyCandiceSoft and cuddly4
Beautiful friend of my dogmyongjaBest friend of my Chocolate Labrador ‘s friend over 3 years. every year I buy new one for my dog because he damages this bear’s eyes. He doesn’t allows anyone to touch his bear friend.5
So soft and cuddlyElaineMy daughter LOVES it!5
MooseGlendaCute and cuddly, my Granddaughter loves it!5
He's a vibeLeilaniHe's a vibe5
Cuddly softBrookeCuddly soft5
I love himmmmmJasmineHe so nice to lay with or lay on! Just wish he had more stuffing in him stomach.5
Best Plush Ever!AnnaI love Djungelskog, it's one of the cutest soft toys. You can use it as a pillow on the couch or just to have a cuddle. Very cute face also.5

SustainabilityPeople and planet

Energy and resources

Long live the wild animals

The tiger, orangutan and other wild animals fascinate children of all ages. Through the textiles and soft toys in the URSKOG and DJUNGELSKOG collections, we can get to know them up close. In reality, many of them are threatened by human advancement. But it is possible to change. In our textiles we have chosen to use materials like sustainably grown cotton, lyocell and polyester made from recycled plastic. It’s our tribute to all beautiful animals threatened by extinction.

DJUNGELSKOG Soft toy, brown bear

Long live the wild animals

DJUNGELSKOG soft toys collection is full of friends to play with and – sometimes – get consolation from. But it has one more important purpose: to highlight wild animals that are endangered due to human activities. Like the orangutan. It lives in Borneo's rainforests where fires and deforestation have reduced their numbers. But it's possible to reverse the trend.

Martin Petri, who works with sustainability at IKEA, was in a rainforest in Borneo in 2016. It was hot and humid. The sound from surrounding wildlife resonated intensively in all directions. High up in a tree, he caught a glimpse of an orangutan dwelling – they were back. "In 1983, a forest fire destroyed 18,500 hectares of rainforest", says Martin. "When Ingvar Kamprad, founder of IKEA, heard about it he wanted to contribute to the restoration of the rainforest. That's why, since 1998, we've financed the project ‘Sow a seed’ which has led to more than 12,500 hectares of rainforest being replanted."

Children care and want to learn more

"Wild animals provide a sense of freedom, in particular for children living in urban environments", says child psychologist Barbie Clarke, who has extensively researched about children and their development. The natural habitats of the orangutan, panda, tiger and other DJUNGELSKOG animals are threatened. This concerns many children. "But they’re also curious and want to learn more about the animals", explains Barbie. That’s why DJUNGELSKOG includes a number of books, too.

More rainforest means more orangutans

Humans have the possibility to restore the natural habitats of animals and the biological diversity which provides balance in nature ─ just like in the rainforest Martin Petri visited. “’Sow a seed’ is one of the world’s largest rainforest projects, and has given involved researchers valuable knowledge which will be useful for other rainforests which have burned down or been felled", explains Martin. More rainforest in Borneo means more orangutans swinging between the trees with their long arms. What a beautiful sight.


Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.