"When designing the KARDEMUMMA series, we worked with stripes in different directions and widths to create an interesting play of line patterns on the plant pots. To lighten up on the straightness, we also added organic leaf shapes to some lines. We chose white for the relief pattern on the white pots, so it wouldn't stand out too much. This way, attention is drawn instead to the material of the pots and the plants you have in them. Each plant pot in the series is different, but they all match really well together, too."