New Lower Price

New Lower Prices, Same Great Quality

Steady effort makes a steady low price. We are able to offer affordable products by using smarter designs, flat packaging, and producing in high volumes. Great quality, No compromise. This is not a sale. This is the new normal: a lower everyday price for a better everyday life.

See all products

Skip listing

Bestseller

A white BILLY bookcase with closed cabinet doors and three empty shelves. It stands tall with a rectangular shape, featuring simple and modern design.

Modern home office with a white BILLY bookcase filled with books, next to a round wicker chair with a cushion, near an office desk with a lamp.

New Lower Price

BILLY / OXBERG Bookcase with doors, white, 80x30x202 cm

Price ￦ 139900

Previous price ￦ 149900

A white ikea STÄLL shoe cabinet with four drawers. Its made of particleboard and black cut-out handles.

A white STÄLL shoe cabinet in a hallway. It has four compartments and stands near a grey wardrobe. Theres a round mirror above it and a rug beside it.

New Lower Price

STÄLL Shoe cabinet with 4 compartments, white, 96x17x90 cm

Price ￦ 159000

Previous price ￦ 179000

Bestseller

A white SOCKERBIT storage bin, rectangular, with two sides for labelling, made of recycled polypropylene plastic.

White plastic box labelled tape storing various types of tape, including red and white striped and beige rolls, organised on a wooden surface.

New Lower Price

SOCKERBIT Box, white, 19x26x15 cm

Price ￦ 1500

Previous price ￦ 1700

Bestseller

MALM white bedframe with spacious underbed storage, minimalist design.

Minimalist bedroom with MALM bed, pendant light, and large window.

New Lower Price

MALM Ottoman bed, white, 150x200 cm

Price ￦ 499000

Previous price ￦ 599000

Bestseller

A DEJSA lamp in white with a rounded glass shade and nickel-plated details, emitting a soft glow.

Bedroom scene: a grey bed with white pillows, a modern glass lamp on a white bedside table, beside a window with blinds.

New Lower Price

DEJSA Table lamp, beige/opal white glass, 28 cm

Price ￦ 49900

Previous price ￦ 59900

Bestseller

KLIPPKAKTUS clear plastic turntable, round with raised edges, for fridge, pantry.

Fridge organiser turntable holding jars and bottles, making contents easily accessible.

New Lower Price

KLIPPKAKTUS Storage turntable

Price ￦ 7900

Previous price ￦ 9900

A white ANNÅSEN surface. Its rectangular, smooth, and made of polyurethane and pet plastic.

New Lower Price

ANNÅSEN Floor protector, 100x80 cm

Price ￦ 19900

Previous price ￦ 21900

See all products

How? Know-How!

More is less. For everyone.

Mass production

The more you like it, the more we do it. Obviously. And the more we do it, the less we pay for it. Naturally. Now the less we pay for it, the less you pay for it. Sensibly. And the less you pay for it, the more you like it. Reasonably. And we all know how that ends...

Small details, smaller prices

Smart design

From the width of the holes to the size of the screws, the principle is quite simple: the more we design these details alike, the less time (and money) everyone spends - we in production, you in assemblage. That is why smart design makes everything easier. Namely, lowering prices.

The flatter, the better

Flat packaging

Why do we flat pack? Because it saves up space - and space costs money. Imagine that, because of flat packing, we can pack twice as many products in a single lorry. That means we’ll only need half as many lorries, thus saving everyone money, which is great. All while saving the planet, which is even better.