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New Lower Price

How? Know-How!

More is less. For everyone.

Mass production

The more you like it, the more we do it. Obviously. And the more we do it, the less we pay for it. Naturally. Now the less we pay for it, the less you pay for it. Sensibly. And the less you pay for it, the more you like it. Reasonably. And we all know how that ends...

Small details, smaller prices

Smart design

From the width of the holes to the size of the screws, the principle is quite simple: the more we design these details alike, the less time (and money) everyone spends - we in production, you in assemblage. That is why smart design makes everything easier. Namely, lowering prices.

The flatter, the better

Flat packaging

Why do we flat pack? Because it saves up space - and space costs money. Imagine that, because of flat packing, we can pack twice as many products in a single lorry. That means we’ll only need half as many lorries, thus saving everyone money, which is great. All while saving the planet, which is even better.

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New Lower Prices, Same Great Quality