BLÅHAJ Soft toy, shark, 100 cm
BLÅHAJ Soft toy, shark, 100 cm
BLÅHAJ Soft toy, shark, 100 cm
BLÅHAJ Soft toy, shark, 100 cm

Big and safe to have at your side if you want to discover the world underneath the sea. The blue shark can swim very far, dive really deep and hear your heart beating from far away.

Article Number103.735.89

Product details

Big and safe to have at your side if you want to discover the world underneath the sea. The blue shark can swim very far, dive really deep and hear your heart beating from far away. All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.Recommended for ages from 18 months.Designer

IKEA of Sweden

Article Number103.735.89
  • Fabric:100% polyester
    Filling:Polyester fibres
    Machine wash, max 40°C, mild process.Do not bleach.Tumble drying, low temperature (max 60°C).Do not iron.Do not dryclean.
  • BLÅHAJSoft toyArticle no103.735.89
    Width: 54 cmHeight: 23 cmLength: 99 cmWeight: 0.64 kgPackage(s): 1

Product size

100 cm


SharkAnnetteLovely, large and super soft5
Iconic toyRozQuality toy!!!5
My son absolutely love it.HaMy son absolutely love it.5
SharkSimonMy daughter loves it so much.5
My favourite sharkMICHAELASoft, cuddly and looks great on the bed5
Donnie SharkoLukeGirlfriend got this on my urging and strongly recommends to anyone. Only complaint is his dorsal fin could do with being slightly more rigid5
Very good quality, My 4AmitaVery good quality, My 4 year old loves it5
Super cuddlyJoleneMy son would leave without it, and hasn't let it go since, takes up half his bed but he LOVES it.5
Great quality; Way too expensiveMammenQuality is great but I don't think I would want to buy another one for $25.3
Soft Toy SharkAnnMy 8yr old Grandson just loved this cuddly Shark and sleeps with it in bed.3
Sharks reviewCherieMy son absolutely adores this shark, in fact we all do! Sharky has become part of the family. Such a good large plush toy with changing texture direction velour that is extra soft to the touch.5
soft and longDylanlove my BLÅHAJ, I have named him Amy, extremely well made. very soft to touch and squishy to hold.5
Nice and soft. PerfectDorindaNice and soft. Perfect5
Comfy sharkRalphIkea shark o((>ω< ))o5
Worth every centAveryI love him he's my friend and he's soft and big and I love him5
My daughter loves itMargaretMy daughter loves it5
My boy lovesPennieGreat for teen on his bed used for sleeping resting and playing video games5
It’s cuteBrockBought it for my younger brother and he loves it!!5
Cuddly SharkoCamelliaMy son wanted a bolster and got this awesome shark instead and never happier !5
Love itjaparaMy child loves it4
BLÅHAJ Soft toy, shark, 100 cm

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.

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Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.

Soft toy, shark100 cm

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BLÅHAJ Soft toy, shark, 100 cm