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New IKEA collection SKOGSDUVA allows kids to play and be inspired with magical Swedish forest animals this Spring

Range news23 February 2025
IKEA launches SKOGSDUVA, a new children's collection inspired by the magical Swedish forest. The collection features 20 educational, inspirational, and practical products aiming to help infuse play and playfulness into the everyday life and routines.

September 23, 2024: On sale today at IKEA Australia, the SKOGSDUVA collection includes Swedish wildlife-inspired duvet covers, cushions soft toys and kids’ bedroom accessories in the shape of animals, insects and plants. Children will love getting to know and play with Nordic animal soft toys including hedgehodg, snow owl, otter, lynx, arctic fox and bumblebee.

Besides soft toys, the SKOGSDUVA collection includes a wide variety of affordable bedroom furnishing products, such as easy to clean and washable duvet and pillow cover sets in three forest designs ($39), and fitted sheet ($15), ‘acorn’, ‘flower’ and ‘wooden log’ soft cushions with covers that can be easily removed to clean and wash, ranging between $15-$35. The collection also includes various storage products such as storage bag ($15) and square boxes ($5), and a bright red and white toadstool stool cover ($15), transforming bedrooms into the Swedish forest.

With SKOGSDUVA, IKEA aspires for children to explore nature and feel like they can make these animals come to life in their room. SKOGSDUVA sparks play in childrens’ everyday routines, for example making bathtime even more fun by letting children ‘turn into a lynx’ with the lynx towel hood or using the soft toy animals and illustrative bed covers for storytelling before going to sleep.

‘’The SKOGSDUVA collection is inspired by my childhood when I created imaginary worlds outdoors where different animals lived. I hope the products evoke children’s desire to explore and learn more about nature – even beyond the front door,” says Malin Gyllensvaan, designer of the SKOGDSDUVA collection.

Unfortunately, many of the animals that call the Swedish forest ‘home’ are currently at risk and on the Swedish Red List. - threatened and close to extinction. With SKOGSDUVA, IKEA aspires to raise awareness for the real atrisk animals that formed the inspiration for the collection. The products are designed in a way that allows children to learn more about the animals and their habits in a playful way.

‘’Take, for example, the illustration on the bed covers that shows the animals out and about while the storage bag demonstrates the animals inside, going into hibernation. Another example is the hedgehog soft toy. When hedgehogs feel threatened, they raise their sharp spines and turn into prickly, round balls to protect their soft bellies. The SKOGSDUVA hedgehog soft toy can also turn into a ball with the help of a touch-and-close fastening on its belly. Although the back looks sharp, the spines are smooth and do, of course, not sting,’’ says Anna Edlundh, IKEA Product Design Developer.

The latest IKEA Play Report 2024 showed that only 51% of children are happy with the amount of time they have for play, and 54% of parents would like to have more time to play with their children. As the home is the place where families spend most of their time together and build connections, it has an essential role to play.

‘’At IKEA, we strive to be the destination for a more playful home. Embedding play in the daily routines of families is an easy way of adding some playfulness into the everyday life. With SKOGSDUVA we wish to inspire families to bridge the gap between wants and musts in those routines by incorporating play and storytelling. Here, a pillow is also a log, a bathrobe can turn you into a lynx, and the duvet cover can inspire the bedtime story, making bedtime something to look forward to,’’ says Maria Törn, Range Area Manager Children’s IKEA.

The SKOGSDUVA collection will launch across IKEA Australia in store and online September 24, 2024.

For more information view the whole SKOGSDUVA collection.

SKOGSDUVA Products:

  • SKOGSDUVA duvet and pillow cover, 140x200, blue green/forest - $30.00
  • SKOGSDUVA duvet and pillow cover, 140x200 multi/forest - $39.00
  • SKOGSDUVA duvet and pillow cover, 140x200, white green/ forest - $20.00
  • SKOGSDUVA fitted sheet, 90x200, white yellow/flower - $15.00
  • SKOGSDUVA cushion, 47x80, flower-shaped/white - $15.00
  • SKOGSDUVA cushion, 80, cylinder shaped/brown - $35.00
  • SKOGSDUVA cushion w pocket, 32x37 acorn shaped/brown - $19.00
  • SKOGSDUVA stool cover, toadstool shaped/red white - $15.00
  • SKOGSDUVA storage bag, forest animal/multi colour - $15.00
  • SKOGSDUVA box 33x38x33, green/white - $5.00
  • SKOGSDUVA box 33x38x33, green/white - $5.00
  • SKOGSDUVA box 25x17x8.5, patterned/multicolour - $4.00
  • SKOGSDUVA rug, high pile 133x610 green - $59.00
  • SKOGSDUVA towel with hood, 70x140, lynx shaped/brown - $19.00
  • SKOGSDUVA soft toy 25cm, hand puppet/snowy owl white - $12.00
  • SKOGSDUVA soft toy 21cm, hedgehog/beige - $10.00
  • SKOGSDUVA soft toy 60cm, arctic fox/white - $20.00
  • SKOGSDUVA soft toy 63cm, lynx/orange brown - $25.00
  • SKOGSDUVA soft toy 21cm, bumblebee/black yellow - $10.00
  • SKOGSDUVA soft toy 8cm, mini-bumblebee/black yellow - $3.00
  • SKOGSDUVA soft toy set of 2, 45cm, otter with baby/brown beige - $25.00
  • SKOGSDUVA mask set of 2, badger/lynx multicolour - $10.00
  • SKOGSDUVA colouring paper roll, 10m, enchanted forest - $10.00