FiftyFifty – The card game for everyday equality
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Let’s make homes more equal this International Women’s Day
At IKEA, we spend a lot of time thinking about life at home and how to make people’s everyday better. That’s how we figured out how to make white sofa covers that are 'kid friendly'. But in the last year, life at home has changed.
Reports show that spending so much time inside our homes has put stress on relationships. More time at home means more responsibilities, and it’s often women who take on the extra work. Did you know that women globally do three times more unpaid housework?* Now’s the time for a reset, to divvy up chores fairly, and restore harmony in the home.
FiftyFifty is a digital card game for everyday equality, available now on Instagram Stories. It’s a playful way to open up and start a conversation about the equality in your home (without tearing each other’s hair out).
Because an equal everyday is a better everyday.
*The Organisation for Economic Co-operation and Development (OECD).
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Ten conversation starters:
1. What’s the best thing about sharing a home with you? Don’t be modest.
2. Name the best and worst house chores.
3. How many hours a week do you spend on housework?
4. Pick one: a month’s holiday from housework or work-work?
5. Do you do any behind-the-scenes housework that goes unnoticed?
6. What’s your worst home habit?
7. Ever think, “I’ll just get on and do it myself”, and then feel grumpy and unappreciated?
8. Pretend it’s before you moved in together. What talk do you wish you’d had in terms of responsibilities?
9. “One thing I appreciate my partner doing at home is…”
10. “One thing I could do more of at home is…”